10 Digital Marketing Tips To Fill Your Yoga Classes: The digital world can be a little overwhelming if you’re just getting started but with a little knowhow you can soon start building valued relationships with your community online.
It’s about being in the places your students are hanging out online and delivering value outside of the yoga studio so start today with these digital marketing tips to fill your yoga classes.
1. Build a yoga website
Even if it’s just a simple one page website that includes your teaching schedule so that potential students can find your classes.
Even better, if your website is easy to navigate, incorporates your brand look and feel and offers a freebie (30 min flow, tips for beginners, free meditation) that your visitors will receive in exchange for their email address.
2. Create a Facebook business page
Start hanging out where your students are hanging out – Facebook! A business page provides insights on your audience, the ability to set up ads to promote your classes and the chance to keep your students up to date with your latest news.
3. Become (socially) visual
Sign up to Canva (free) and start playing around with all of the graphic design tools, templates and inspiration at your fingertips to create visual content for your website, blog posts and social media.
It’s the best way to start developing ideas for your yoga branding so don’t be afraid to experiment and let your creativity flow!
4. Share moments
Get used to snapping moments throughout the day that can be shared on social media. Start building a bank of images to make the process of posting easier.
Your post yoga glow, morning smoothie, home practice, walk in the park, whatever it might be, there’s always a story “moment” you can share.
5. Be insightful
The beauty with digital is that everything can be tracked, traced and backed up with data. Start learning more about your students and audience by getting into the data.
Knowing more about those who are engaging with you online will help you to target potential students with the same characteristics. Both Facebook and Instagram provide robust follower insights and Google Analytics provides data on your website visitors.
6. Stay connected
Make sure you connect everything up. Provide links on your website to all of your social media accounts and don’t forget to cross promote eg provide a link to your Instagram account to all of your Facebook fans.
7. Build an email list
Sign up for a free MailChimp account and do this today! You can easily provide a form on your website and also on Facebook to collect email addresses from your students.
Make sure you have an irresistible offer (freebie) that you can email to your new email subscribers in exchange for their email address…but even if you don’t have that yet, sign up to Mailchimp and set up a newsletter subscriber form on your website.
8. Offer (inbox) value
Always offer value in your email newsletters that will supplement your student’s yoga practice. You could break down a different asana in each newsletter, offer some tips, or a link to a guided meditation.
Make sure your audience are excited to receive your newsletter.
9. Get blogging
If the idea of this scares the asana out of you, fear not! You definitely learnt something about yoga, philosophy, postures and anatomy during your yoga teacher training that you can share in words.
Blogging has so many benefits from creating content for your website packed full of relevant keywords that search engines will pick up, to driving people to your website from social media to read your posts.
You could also submit your work to other yoga websites as a way to increase your visibility and gain new traffic to your website. It’s a win win.
10. Use keywords
Be sure to use the right keywords on your website so it is easy to find when prospective students search for you. Think creatively with possible search terms so that you can easily be picked up by search engines.
If you’re a pregnancy yoga teacher based in Hammersmith, West London, make sure these words are used on your website in lots of places in as subtle a way as possible.
Want to learn more? Get the free Masterclass: Grow Your Tribe.
It’s packed full of strategies for optimising Instagram and Facebook so that you can deliver more value and increase engagement with your audience.