Yoga teachers struggle to be authentic in their yoga marketing and finding the balance between promoting what they truly believe in and not coming across as salesy.
As a yoga teacher, you want to build your community and you have to constantly put yourself out there and be visible online – and so it’s important to be authentic in your yoga marketing to really allow your personality to shine through.
Your students are hanging out in all of these different places online. And for you to build your community, you need to be in those places where they are hanging out. So whether that’s on Facebook or Instagram, you need to be there as well.
You create content to put on social media and maybe you’re sending out your email newsletters every week. You might be writing blog posts as well for your websites. And when you do these things, you’re being visible in your business, you’re showing up as you.
And you may be showing your authentic self or you’ve not quite found your voice yet and you’re showing up as someone else.
That might be another teacher that you aspire to be. Maybe you’re impersonating someone else not meaning to, but maybe that’s because you’re just starting out and you’re still finding your way.
There is no yoga teacher that is for everyone and you can’t and you shouldn’t even try to be everything to everyone – you should focus on being authentic in your yoga marketing.
So when you get into this mindset that you have to show up a certain way or you have to talk a certain way, what you do is you lose this special uniqueness about you.
You lose those things because you’re trying to be something else or someone else and you end up not being very authentic in your yoga marketing at all.
You have something amazing to share with a community of students that are going to connect and resonate with your message and how you share it.
Sometimes this is just a mindset block. So why is it really important to move or break through these blocks?
What’s the whole reason about being you and to be authentic in your yoga marketing when you show up online? Well, being a yoga teacher, you also have to be a marketer. You’re always marketing your yoga business and you want your personality to shine through everything that you create and put out there online.
Brand personality and authenticity
Think about the brands that you follow online. They all have quite unique personalities when you start to look at them and their tone of voice and how they put themselves across lots of different channels.
All brands have their own unique personality and it’s exactly the same for you because essentially, as a yoga teacher, you’re the face of your brand or the face of your business.
And rather than just find a voice for your yoga brand, you should make your voice and your personality, the brand. The brand is your personality and that’s the one thing that you have a monopoly on because there are lots of different teachers out there.
It’s quite a crowded space, which is a good thing. But when people want it from you, when your team, your students want what you’ve got, then you have the ultimate edge because they want it from you.
They know you. And that’s why there’s a real benefit of putting your personality into your business because it lets people know you. It lets people like you and it lets people trust you.
There are three mindset blocks that might affect the way you show your authentic self in your yoga business and if you’re being authentic in your yoga marketing:
1. The Fear of Looking Unprofessional
It’s really important to just have a look at what your background is. Is there anything that’s been drilled into you from your work life and the environments that you’ve been in that you’d been working on for years?
How does that affect you now in how you communicate what you offer as a yoga teacher and to the extent that you’re being authentic in your yoga marketing?
It’s also worthy to note that generally, communication style over the last years has changed with social media and technology. You’ll see from the brands that you follow that the way they communicate is very much changed now.
It’s gone. It’s moved away from that very formal business tone to a more conversational tone, especially on social media.
So how do you think about some of the brands that you’ve followed? Go and check them out. Look at their tone of voice, look and see how it’s become more conversational.
Conversational is the new professional. So we have to do with these changes and not be afraid of putting people off to be authentic.
2. The Fear of Putting People Off
Quite often you can be afraid to put the real you out there because you’re afraid of turning people off or alienating people. Maybe you love a burger, but you don’t want to share that because you’re afraid of alienating vegans.
The truth is: you can’t be the yoga teacher for everyone.
So have a think about that. You just need to give that up because the reality is absolutely no yoga teacher are there for everyone. So trying to appeal to everyone is actually how you end up blending into the world and being from the no one.
3. You Don’t Have a Personality That is Unique Enough to Share Online
Perhaps you might resonate with some yoga teachers that you follow and that you really resonate with and therefore want to sound like them because you think that their personality is what you need to be able to share yourself online.
We all follow our own teachers. Especially if you’re just starting out, it can be easy to start to sound a little bit like them. We followed them all the time on social media and we think this is what we need to be doing. And really the answer is that you need to just be with your own voice.
Do you think maybe you could be carrying somebody else’s expressions across the emails that you’re writing and are you thinking in your head that you have to be this specific kind of personality? Because people don’t find you boring in real life.
You’ve got a personality that you can shine through. Surely your friends love you. The students that turn up to your classes they all love you too. And the reason for this is because you’ve got personality and you just need to share it.
Share what makes you happy, what you want in life. Your journey to achieving what you want and the journey that you’ve had with Yoga, the frustrations that you’ve had along the way.
All those things are part of your personality and make you be authentic.
Recognizing those mindset blocks and understanding what your personality is and letting it shine through is really, really powerful.
When you understand how powerful it is, then you can slowly start to move your mindset so that you start to share it more authentically.
You might be thinking: “I don’t really know what makes me different or unique and it’s therefore really hard for me to authentically show up online”.
Because I don’t really know my personality or I don’t know what makes me unique. So there are a few things that you can do.
Ask your friends what is their favourite thing about you. Ask them to sum you up in three words. You could even put this on Facebook as a little challenge.
So look at all their responses and then write down the ones that resonate the most for you. And then you can also try out some online personality tests. There are lots out there.
You can also use your horoscope and your style sign, just have a look at all of these things and have a play around with some of them because the results may show somethings you’ll agree with.
Some things might surprise you but generally, they’re just great conversation starters for yourself.
It can open up the floodgates for you and you start to realize that there are lots of different sides to you and these are different sides to you that you can talk about and that you can share and people will connect with.
Have a little play around and try to inject some of these results into your conversations online.
Some tips to help you to inject your personality into what you’re sharing online:
Tip Number One to Be Authentic in Your Yoga Marketing: Use Stories
You should know that people connect with stories. It doesn’t have to be a really long story, with a beginning, middle and end. It can just be an element.
It can just be a slice of a story that relates and transitions people into the main thing that you’re going to be sharing with them, which is likely to be around yoga. It can just be a slice to lead people into whatever it is that you want to promote.
Think a bit deeper about what you can share personally. Maybe it’s just a little snippet of an experience with someone or a conversation that you’ve had that you can add to your social media content or to your emails.
Tip Number Two to Be Authentic in Your Yoga Marketing: Give Everything a Point of View
The huge part of your personality actually comes from your point of view and how you see the world. A good example of this is to put green smoothie posts on Instagram.
People post pictures of their green smoothies on Instagram day in, day out, but what makes it unique is your point of view. Take the time to tell us what that smoothie means to you.
Maybe you’re telling people that you religiously drink your green smoothie and you’re listing out one of the benefits and how it makes you feel. Or perhaps you’re telling people it’s a total scam and it’s full of sugar and there are better ways to be healthy.
What is your point of view? Because both of those points of view are completely different and they’re going to come from two different personalities.
So find your point of view and just don’t be afraid to share it. Because it doesn’t matter if some of your followers don’t agree with you. Remember, you can’t be everything to everyone.
Tip Number Three to Be Authentic in Your Yoga Marketing: Use Plain English
You want to use relaxed language.
You want to keep it conversational. Plain spoken words work best.
Use the apostrophe: Instead of saying, you are, you’ll use you’re.
Think about your website and the copy on your website.
This is quite often really applicable to your website and the about page. So your about page might say something like, “Hello, I am so happy that you are here. I am going to teach you x, Y, z”. It sounds really robotic.
Instead what you could say is, “Hey, I’m so glad you’re here. I’m going to teach you x, Y, Z”. So we just cut everything down and use an apostrophe. It’s a really, really simple thing to do.
The other thing is that you can just read your copy out loud before you post it up or upload it onto your website.
Just read it out loud and change things around so that it sounds like how you would naturally speak. Because if it sounds like writing, then you need to change it. You need to rewrite it, relax your language.
You have your little characteristics and your little quirks that make you special and unique. So really tap into those things. And let your authentic self shine in everything that you do online because your students deserve to see the real you.
For more information and guidance on social media strategies check out The Success Club.
The Success Club is a monthly membership club for yoga teacher entrepreneurs. Every month there’s a new training and we have a private Facebook group for the members where I do a live Q & A at the end of each month. There are 18 trainings in there already.
It’s an affordable way to learn more with me every single month. The trainings cover everything from email marketing, website optimisation, social media, how to fill your classes and retreat planning and promotion.
It’s only $24 per month but you can get your first month for $12 using the Promo Code 2019SUCCESS and you can cancel at any time.
•YOGA BIZ COACHING•> How to be authentic and let your personality shine through!
Posted by Digital Yoga Academy on Tuesday, 6 November 2018