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Three principles of compelling copywriting for yoga teachers

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Compelling copywriting is one of the most essential elements of effective digital marketing for yoga teachers. Copywriting is the art of strategically delivering words that get your ideal students to take action. There is power in compelling copy. Copywriting refers to the words that you use each and every day to communicate and to persuade […]

How to get laser focused on your ideal student

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Do you know who your ideal student is? Getting laser-focused on your ideal student and targeting your marketing efforts to reach your ideal student is essential for your yoga business! What is an ideal student The customer avatar In marketing, there is something called a customer avatar. Companies spend millions of dollars trying to understand […]