Launching a profitable online yoga course quite literally has the power to transform your yoga business and your life!
Online yoga courses give yoga teachers the power to take their businesses online, increase their income, reach more students around the world and make MORE impact.
Yet despite incredible benefits that come from teaching yoga online, there are a few reservations that hold some yoga teachers back.
Let’s debunk those myths so that you can take the plunge and finally create your first online yoga course.
Myth 1: I’m not expert enough to teach this!
Ask yourself, “what is an expert?”
The dictionary defines it as “..someone who’s gained knowledge or skills from experience”.
And that’s definitely you!
As a qualified yoga teacher with knowledge and skills gained from experience, you are most certainly at least one step ahead of your students. And you definitely have teachings valuable enough to share at a premium price.
Your online yoga course is a way to share and teach what you’ve experienced and had results from.
Creating your course positions you as the expert!
If you know more about something then other people – you are already an expert in this area for them!
Myth 2: The technology is too difficult & intimidating
The tech only seems overwhelming when you don’t know what it entails. Everything is figure-outable and this is especially true when it comes to technology today.
There are so many easy to use tools where you to create, publish and sell your online yoga course.
You can use platforms that are simple, beginner friendly – but still very robust and full-featured such as:
- Teachable – for hosting your course content and managing student data
- LeadPages – to create sales pages and freebie opt-in forms
- ConvertKit – to create email sequences and grow and nurture your email list
Even if you’re not a tech person, there are lots of programs, platforms, and services out there that make putting together a profitable online yoga course super easy.
It’s no longer necessary to piece together various WordPress plugins to try to make a working course platform.
Today there are numerous all-in-one course creation platforms that feature drag-and-drop course building and ready to go payment and email management.
In addition, creating quality video content has never been easier or more affordable.
Myth 3: People can do yoga on Youtube for free!
The community that you’ve built want to learn from you. And there is value in you organising and presenting your content in your unique way.
There’s also value in your unique voice and teaching style.
This myth really is just an excuse. And while it’s true that there is a lot of free yoga information and videos already available, people don’t really buy online yoga courses just to get facts and tips.
People buy online yoga courses because they are looking for a guide, someone who can help them cut through the noise and achieve their yoga goals quickly.
Insight, inspiration, and guidance are where you provide value as an online course creator.
Myth 4: My email list is too small to launch a profitable online yoga course
Having a strong email list is a great tool for marketing your online yoga course successfully.
However, that doesn’t mean that you shouldn’t get started with course creation until you have 10,000, 5000, or even 1000 people on your list.
The truth is that if you have a small number of high-quality followers who are super invested in your content, you can have success with online courses even with a small following.
Using free content and lead magnets to attract ideal students is the best way to build a list of people of are interested in your course content.
What’s really key here is understanding the importance of audience building – showing up consistently for your people – not hitting a specific list size.
So even if this is all brand new and your list is at 0, it’s totally possible to build an email list of the right people, build an amazing relationship with them (and FAST) and then create and sell them the RIGHT course.
The RIGHT course being key – it must be a course that your ideal students really want and need at a price that they can afford.
Myth 5: Another teacher already launched a similar course
Do you realise how many people there are in the world who are yet to discover yoga? Or who don’t have a yoga studio or teacher nearby?
There are so many opportunities right now to connect with people who resonate with you and your teachings.
It does not matter in the slightest if another teacher already launched the same type of course that you’d like to create for the same niche.
Because YOU are unique and YOU have a point of view, skills, experience and perspective that those other teachers don’t. Your people want to learn FROM YOU.
Some people will resonate more with your way of teaching than others. Others might need to hear the idea several times before they can implement it. And some might like to work with you more than someone else because they will feel like you are “one of them” more than others.
In short, ideas are often not unique. But your execution will make it unique and different.
Instead, you should take it as a sign that there are students out there who are interested in learning about this topic – so this is actually good news!
You should think about what you can do to set your course apart by creating additional value or serving your niche in a unique way.
Keep in mind that your ideal students may not even know about the other courses out there.
The market for online learning is huge and there are more and more potential students learning about the beauty of online courses every day.
Many yoga teachers are having huge success creating and selling profitable online yoga courses. You can read about those teachers here as well as discover the 4 foundational elements of a successful online yoga business.
Myth 6: More people will buy if I charge less
People who are willing to invest their time into an online yoga course are looking for something that is going to be a good use of their efforts and energy.
You are creating something of VALUE and people will value what you have created more if you value it yourself.
Your course’s price should reflect the value it provides to your students and offering a high-value product for a super low cost isn’t really doing yourself any favours.
This is because of low-cost signals low-value.
We all put value on things based on their price – and we are more likely to put effort into something we made a significant investment into.
If you want to create a profitable online yoga course that is truly transformative, you should charge a premium price and know that those students who want the transformation that your course promises, will buy.
Myth 7: It will take too much time to create my profitable online yoga course
We all have the same 24 hours in each day. You, me, all of the other yoga teachers successfully creating and selling online yoga courses and all of the other course creators in every non-yoga niche out there.
Yes, we all spend parts of our day in different ways but even if you can only set aside 15 minutes each and every day to work on your course – you’ll be making progress.
After just 1 month those 15 min/day will add up to 7.5 hours – and that’s a whole working day!
So you do have time. It’s just the matter of priorities and being organised with how you spend the time you have.
How long it takes to create depends on whether you’re going at this alone or following a tried and tested method [6 Steps to Create & Sell a Profitable Online Yoga Course] and of course how long your course is going to be.
Fact is, if you’re wanting to teach yoga for a long time AND build a profitable and sustainable yoga business, then you most definitely have time to get started on creating your course today!
Myth 8: My course has to be perfect before I launch
Of course, you want your course to be complete, provide value and look professional but there is a difference between looking clean and professional and letting perfectionism get in the way of launching.
Courses are ALWAYS evolving and changing.
Your course does not need to be perfect the first time – it’s more like a pilot run where you learn how you can help people better, figure out what you need to add, and what you need to change.
Everything is always being tweaked and upgraded in my courses. You’ll think of things to add to it later, you will upgrade the content, you will change things that become out of date.
If you are delaying because you’re re-branding or re-filming or changing course platform…you’re actually procrastinating!
If that’s the case, here’s what you want to do:
- Make a public announcement when your course is going live and ask people around you (friends, clients, fans, family) to hold you accountable.
- Hire a Yoga Business Coach (like me!) to help you break through any limiting beliefs and fears you might have about launching and procrastination.
- Join the waitlist for The Profitable Yoga Teacher to learn how to execute the launch and deal with all the tech step by step.
But – don’t let this perfection paralysis stop you from launching your idea and your product into the world!
>>> Video training: 8 myths of launching a profitable online yoga course
Founder of Digital Yoga Academy, educator and coach for Yogipreneuers who want to step out of their limitations and into confidence, profit, and success!
I’ve taught thousands of yoga teachers to rise up and thrive in the online space and to build profitable and sustainable yoga businesses.
I’m guessing you’re here because of your entrepreneurial spirit and desire for more freedom, time, abundance and joy!