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7 Email Marketing Strategies to Grow Your Email List



When you have an email list, you can make money in your yoga business at any time, as long as you have something of value to offer your email contacts. The key is to use specific email marketing strategies to grow your email list.

If you have a viable offer and understand what your audience really needs, you can make money. All with the power of your email list.

Social media will never be as powerful. People tend to move in and out of social media, often leaving platforms altogether.  In comparison, people check their inbox on average 15 times per day.

Your email list is the foundation of your online business. The return on investment on an email is much larger than social media, especially when you do it right.

Growing your audience on social media and believing it will be enough to create a viable business, is not the best marketing strategy for your yoga business.  What happens when Facebook or Instagram decides to change their algorithm or suddenly close down your Facebook page or group?

The key is to never build your business on rented land. Social media is rented land where the rules can change at any time. You don’t make the rules. You don’t own that land.

Yet you own your email list. It’s yours. That’s why it’s so incredibly important to make sure that you build your business on a foundation that you own, which is your email list.

How to Grow your Email List7 Email Marketing Strategies

1. Choose an email service provider

Start with choosing an email service provider to build your email list on. This allows you to create email marketing campaigns, mail outs, automations and more.

Next decide where to place your sign-up form for people to join your mailing list. Ideally this will be on your website and include fields for the person’s first name and email address.

Great email providers that you can get started with are MailerLite, Mailchimp, or ConvertKit. If you’re using a google sheet to store your emails and sending emails out via your personal Gmail account…then STOP. It’s time to move over to an email service platform and there are many free options.

Despite what is holding you back, you must grow your email list. Building and growing your email marketing list is just part of how you do business online, as an entrepreneur. Building your online business becomes so much easier when you have a viable email list, even if it’s small.

2. Create a Free Lead Magnet or Email Opt-in

To start to grow your email subscriber list, the key is to offer a free lead magnet or piece of content that offers value, in exchange for an email address. Most importantly this free email opt-in has been created with your ideal students in mind. It could be a number of short videos, audio meditations or journal prompts.

Choose a lead magnet that helps your ideal student achieve some kind of quick win relating to their problem or challenge. Your freebie must be specific and to your ideal student in order for them to give you their email address.

If you have a free offer right now, and no one is signing up for it, then you need to assess whether your free offer is specific and valuable enough to your ideal student.

Marketing content always starts with your ideal student. Who are you serving? What problem are you solving?

Building a business is about solving problems and proving solutions. The key is to understand your customer and what they’re struggling with.

3. Share your Free Lead Magnet

Once you have created your free lead magnet, its’s time to share it everywhere. Keep sharing it over and over again. Add it to different places on your website and share it in your social media feed. If you don’t feel like a broken record, then you’re not sharing your lead magnet enough!

Be creative about how you share your lead magnet and be sure to mix things up. If you show up on stories every day just saying I’ve got a freebie, go get it”, your followers might start to tune out.

Instead look for ways to create content that naturally leads into talking about your free offer.

Some great examples of where you can share your email opt-ins are:

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The key is to be intentional on how you share your lead magnet.

4. Leverage Your Network

Think about who you can work with to share your free lead magnet with to their audience. Look at your networking circles, are there other teachers or groups where you can talk about your lead magnet?

You will need a landing page that talks about your free offer and how they can sign up to receive it. Share your landing page URL out to the world on your social media channels, website and more. Navigate people to your free offer.

5. Use Paid Ads

If you plan to create a free lead magnet such as a live event, challenge, webinar or summit, then it’s important to attract numbers of people to your event. You can achieve this through targeting Facebook ads to your landing page.

If you’re launching a paid offer at the end of the free event, then this is a valid investment.

6. Email Automation & Email Nurturing

Email marketing is truly an effective way to build relationships with your ideal students. The key is in email nurturing, nurturing the people that have joined your email list. Over time they turn into loyal and raving fans, eventually moving into paying students.

A key email marketing strategy is to create a welcome email sequence, welcoming contacts onto your email list. Welcome emails get an astounding 86% higher open rates than other emails.

Get started by setting up a welcome email to your new subscriber, share your lead magnet and introduce yourself. Connect with your yoga audience right off the bat with a welcome message that hooks them as clients for life.

Be sure to personalize your emails, addressing your subscriber by their first name. Welcome them to your ‘life’ and sincerely thank them for taking the time to subscribe.

In your welcome message, briefly explain what they can expect from your newsletter, how often they’ll receive it, what you can offer them in your emails and how you can help.

Don’t be afraid to get personal with your new subscriber by telling them an anecdote about lessons learned as a course creator or online yoga teacher. Make sure to save some space where you can share your vision and explain how your offer will change their world.

7. Send a Weekly Email

Make a commitment to send weekly emails to your email list. You can schedule these ahead of time inside of your email marketing platform. All you need to do this sit down and map out your content and design.

First, examine your goals. Is the email to welcome them to your website? Generate leads? Send traffic to your website or social media? This will set the tone of your subject line and newsletter content.

Some email marketing providers such as ConvertKit or Mailchimp, allow you to replicate the format and sending preferences. This can be a huge time saver! All you need to do is update your email or newsletter with fresh content every week.

Remember to add links to your social channels like Facebook, Twitter, Instagram, Pinterest, etc., and encourage subscribers to follow you. This helps you to boost traffic and engagement across your channels.

People love visuals, so spend time sourcing or creating your own photographs that will light up your newsletter and attract attention to your wellness business. Also pay attention to fonts and spacing. Lots of white space makes your words and image stand out.

The key is to create new content every week and establish a content strategy. You can learn more about how to create content with our Podcast, where I share more tips and tools with you. We also teach you the power of content and how to create it inside of our  Profitable Yoga Teacher course. Giving you the exact tools that you need to get started!

Content is king and sharing with your ideal audience via your email list, is the key to nurture and grow your online yoga community. Your content underpins everything that you do.


Take the time to map out your email list building strategies and set up an email service provider to host your emails. Map out your lead magnet and get it out there. Share it as often as you can.

Finally send out a weekly email to nurture your leads and to speak with your students. Share, offer value, be honest and open. Soon your leads will trust and like you, moving them into paying students.


What is the first step in starting an email marketing strategy?

Kickstarting your email marketing strategy begins with a deep dive into understanding your target audience. This means investing time in research to pinpoint their preferences, behaviors, and needs. Alongside, set specific goals for your campaign, which could range from increasing engagement to boosting sales or nurturing a vibrant community. Essentially, it's about having a clear roadmap before you set out on this marketing expedition.

How often should I send emails to my list?

The ideal frequency of sending emails is somewhat flexible and is largely dictated by your audience's expectations and the nature of your content. As a starting point, consider sending a newsletter either bi-weekly or monthly and tweak as you gauge the response and engagement levels. The goal is to find a balance that maintains a steady connection without bordering on being intrusive.

Can I integrate my email marketing with other digital marketing strategies?

Yes, integrating your email marketing strategy with other digital platforms can be a beneficial move. It's like forming a powerhouse team where each strategy amplifies the effectiveness of others. You can cross-promote your latest blog articles or social media updates in your emails, creating a comprehensive and immersive experience for your audience. The idea is to weave together different strategies to create a richer and more impactful marketing narrative. Check out our blog post on how to use Mailchimp with Squarespace for a good example.

How can I ensure my emails don't end up in the spam folder?

To steer clear of the spam folder, treat your email content with the same respect and courtesy as you would when entering someone's home. This includes adhering to legal standards like the CAN-SPAM Act and providing an easy option for recipients to opt-out. Moreover, craft subject lines that are engaging without being too aggressive, and personalize the email content to build a genuine connection with your audience. It's all about cultivating a respectful and mutually beneficial relationship with your email recipients.

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