To create a successful online yoga business and make sales, you need to know how to find your niche and specifically your yoga niche.

Without a niche, it’s difficult to create messaging and offerings that resonate with the right people. If you don’t have messaging and offerings that resonate, your marketing simply won’t work.

If your marketing doesn’t work, you won’t make any sales, which means you don’t have a yoga business.

In reality, 99% of yoga teachers are resisting niching down and avoiding focusing on a specific yoga niche. It feels safer for them to keep their options open with a broader more general offering.

Yet more than ever, you need to stand out amongst the online noise and create a specific yoga niche in order to speak directly to your ideal clients, and be seen.

If you’re yet to “niche down” or you’re unsure what that actually means for your business, this episode is for you!