Calling in all Yogipreneurs who are ready to finally launch their yoga business online and serve students all around the world.

Launch your yoga business online, grow your community and effortlessly make sales - in just 24 weeks!

Figuring out how to grow and nurture your online community and transform people’s lives shouldn’t feel like a struggle - it should feel exciting!

Perhaps you’re a new yoga teacher starting from zero. You’ve seen the online yoga space boom and you want to be part of a bigger mission to impact people on a global scale.

Maybe you’ve been teaching only in person. Imposter syndrome, resistance to transition from the studio and not knowing where to start online has kept you stuck.

You know that launching your yoga biz online holds the key to freedom in your business and you’re finally ready to take the first step.

But none of us were born marketing experts…

This is your opportunity to get support and a step-by-step process so you can feel confident and motivated to finally launch yourself as an online Yogipreneur!

It starts with building a strong foundation - the root chakra of your yoga biz!

To thrive online, it's essential that you…

With this solid foundation, wave goodbye to hustle, overwhelm and burnout.

It’s time to do things differently, to shift from being just a yoga teacher and to step into the shoes of the Yogipreneur.

It’s your turn to grow and serve your online yoga community and to effortlessly make sales inside...

A high-energy, 6 month group business program designed to help you to shift your mindset, clarify your message and launch and sell your online offerings with ease.

Emily now has a niche, she's being visible and her community is growing!

Emily finally has the steps and tools to express her knowledge in creative ways and really connect with her community.

Discover the 3-Step Yogipreneur Growth Framework to build your business and grow and serve your online community with ease.

Step One

Build a Solid Business Foundation

Step Two

Grow Your Online Community

Step Three

Serve Your Online Community

Three steps, 11 modules, here’s what’s inside…

Step One

Build a solid business foundation

Module 1
Break through limiting beliefs to step into the success mindset

Module 2
Create a business plan, set up processes and systems, set goals and forecast for the future

Module 3
Find clarity on your niche and ideal student and create magnetising messaging that deeply resonates

Step Two

Grow your online community

Module 4
Create and share value packed content to attract your ideal students

Module 5
Launch a website that actully works and is discovered

Module 6
Get started with the email marketing and create a winning opt-in freebie to grow your list

Module 7
Build trust and conection on social media

Module 8
Extend your reach through aligned partnerships and discover how to confidently secure them

Step Three

Serve your online community

Module 9
Create offerings your students love through research and learn how to price to reach your financial goals

Module 10
Maximise sales through launch sales and marketing activities

Module 11
Retain a loyal community of students who stay who want to continue to work with you

Previous

Next

Our expert mentors

You’ll be supported by our fully trained mentors every week during the live Q&A Mentorship sessions Our mentors are yoga teachers, yoga business owners and graduates of our programs.

Amy McDonald

Amy has taught yoga since 2013 and is a mentor and teacher training for yoga teachers worldwide.

Based in London, Amy has taught in some of the city’s top studios and has traveled internationally teaching retreats and teacher trainings.

Amy has gone through the process of setting up her own yoga business and she’s passionate about sharing her knowledge and experience to help you to build your confidence and fast track your progress in building a successful yoga business.

Annie Dunhof

Outside of supporting our students, Annie teaches multilingual yoga teachers how to find and embody their voice to communicate and teach yoga in a foreign language with total confidence and clarity.

Annie knows what it takes to build a thriving online yoga business and will help you put in place the foundations of your business, including your mindset, niche, social content, email marketing and how to secure collaborations.

Real stories from other Yogipreneurs who have gone through our programs...

Andrea Vannini

The program was pivotal for me and my online yoga company. I was guided step by step inside a solid and proven framework to create the foundations for my online business, grow my audience and visibility and finally launch my first online paid offer.

Now I know that having an online yoga business is a sustainable way to keep teaching with passion what I love without burning out and the daily hustle. The most important shift was the mindset shift: the strategy doesn’t work if the mindset is not oriented towards growth. And last but not at least the DYA team’s generosity, knowledge and accountability is the sparkle that makes this experience unique, accessible and enjoyable.

Janet Fong

DYA have offered me the most supportive and motivational support. They really practice what they preach, and the amazing impact of whatever they teach really shows in the DYA business.

DYA are the queen of videos and FB/IG lives which motivates me to be on videos too. Even though we have never met in person, every time after listening to Kelly and her team, I feel like I can accomplish anything and it’s unbeatable! Thank you DYA, you have been our greatest supporter 🙂

Nonetheless to mention how step by step the program is, it really has everything I need! from mindset, tech stuff, email sequences, seo, etc etc, it’s all there!

Brittanie Calilan Tulabut

I joined the program as a brand new yogipreneur and had just left my job to take my yoga business full-time!

The program gives you confidence and a solid framework, which helped ease any nerves I had going into this. The program shows you it is possible as a yoga business owner.

I felt guided, cared for, seen and heard, by the DYA team, the program community, and my accountability partner.

I am still in the early stages of building my own community and business and I am confident in my ability to make it happen. This program is one of DYA’s gifts to the world and I’m so grateful I made the choice to receive it!

Rachel Beanland

I am in a completely different place from six months ago, so THANK YOU!

There’s been so many positives, I don’t know where to start! This program and the community has facilitated such a big shift in my mindset and belief in what I have to offer.

Without this program, I genuinely wouldn’t have identified my ideal student, grown my community numbers, started sharing more online, launched my podcast, reached out to connections – the list goes on!

The step-by-step process has been so valuable, as it’s helped me to focus on what I can do right now but to also be positive about what I can aim for in the future. The support and connection has provided an incredible experience .

Jennifer Wilkinson

I want to thank you for everything, big and small…

For your wisdom, your energy, and your personal feedback during this course.

You are a light and I am so grateful to you for your teachings and support.

I have made wonderful strides during the last six months and feel that the path is laid before me.

I’ve been slow to action as I juggle life, work and motherhood – but my plan is to stick with it and show up.

You are brilliant and I am so grateful.

Patricia Creola

I feel most supported just by the presence of everyone here and of course especially from the DYA team.

I was part of other programs and there was so much judgement and shaming. Here there is no judgement. I feel I can be myself and we support each other. Thank you!

I never would have created my brand or started creating content and enjoy the simplicity of content repurposing. I wouldn’t have run an online challenge.

Mostly, I wouldn’t be putting together an online course – it was always on my mind but procrastination was holding me back big time.

Thanks for making me SHOW UP! I’m taking small steps but I’m moving forward more than ever before ❤

Daniel Chandranayagam

The program is an excellent investment for your yoga business.

I’ve overcome mental blocks to understand myself more as a person, business owner and yoga teacher. I now have a systematic approach for not just my online course but my business. The course has taught me how to be more engaging in a virtual session, and how to be as authentic as I can be. I’m getting more enquiries and requests for my work from implementing what I’ve learnt around growing and nurturing my community and I now have a vision and plan for my online course.

I am forever grateful to the DYA team for the program, the support and for bringing me together with new yoga teacher friends all around the world. Thank you!

Maud Eckman

If you have no idea where to start with growing your yoga business, feel overwhelmed by what needs to be done, lack motivation or direction as people gives you different views, then join the program!

You’ll get support on every aspect of your journey – mindset coaching, technical tutorials, sales strategy and you will connect with like-minded and inspiring teachers and learn from each other !

Kristina Vesovic

Before applying for this course, I lacked clarity on my niche and who I was serving. I knew nothing about marketing strategies an I didn’t have a yogipreneur mindset. I was completely lost and overwhelmed!

The programme has helped me to develop the right mindset to run my business. Step by step through the process I gained confidence to be visible and share my talents, skills and knowledge. The programme provides a complete framework for selling your first online course.

I’m so glad I took part! The DYA team are fantastic, very supportive and caring people.

Sumitra Devi Chandran

The program is a game changer. What the course promises, it delivers. The DYA message is clear and consistent and lights a fire up your bum every now and then to get you moving.

The course covers not only the business side of running your own yoga business but shares accurate knowledge on how to overcome the psychological roadblocks that will be met on the way to success, which I found particularly helpful .

Previous

Next

Don’t leave without some extras!

10 Exclusive Bonuses

bonus 1

The Profitable Pivot Summit

A high-energy, supportive, yoga business summit designed to help you to finally take action. Get access to interviews with yoga business experts including Dianne Bondy, Tara Stiles, Noah Maze, Koya Webb and many more, and live masterclasses with Kelly McHugh on the proven steps to bring your online course to life.

(VALUE: $397)

bonus 2

Profitable Launches Live

A high-energy and supportive virtual event that will give you the strategy, mindset, and momentum to have your first ever profitable online yoga course launch. Get access to the expert masterclasses by Kelly McHugh, Christina Bernhard, Mackenzie Fleming and Hannah Cluley.

(VALUE: $197)

bonus 3

Reels for Yogipreneurs Masterclass

The ultimate step-by-step Reels for Yogipreneurs masterclass to creating epic reels on Instagram.

You’ll discover the secrets to creating fun and educational short form content to build awareness and increase your reach and to not only attract new ideal students but also build engagement with those already following you. This masterclass will get you out of fear and into confident creation mode!

(VALUE: $197)

bonus 4

Customizable Social Media Templates

A pack of pre-designed social media Canva templates to create stunning Instagram and Facebook posts that can be customized to suit your yoga brand and fit your visual style.

(VALUE: $197)

bonus 5

Podcast Your Way to a Global Community

In this training you will learn how to become more efficient and productive in your podcasting journey. Learn how you can use your podcast to connect with your audience in an intimate and passionate way.

This training will give you a step-by-step roadmap to successfully launching and maintaining your podcast. It’s a powerful way of connecting with your community, building your list and generating more revenue in your yoga business.

(VALUE: $197)

bonus 6

Planning for Profit

You’ll create a 12-month product suite launch plan of new online offerings that provide a seamless journey for your students to work with you over a longer period of time. At the end of this workshop, you’ll have made some key decisions on a launch plan with timelines and actual dates and you’ll set sales goals and a profit forecast.

This workshop is for the next-level Yogipreneurs who want the proven roadmaps to creating a sustainable and profitable online yoga business – and are ready to do the work!

(VALUE: $197)

bonus 7

Facebook Ads for Yogipreneuers

Learn how to run cost effective ads that target people who already know you and are more likely to click on your ad, book your retreat or sign up for your opt-in freebie.

A must-have training with tech tutorials that show you how to install your pixel and set up ads from start to finish.

(VALUE: $197)

bonus 8

Retreat Planning & Launching Success

Learn how to craft the experience, plan logistics and crunch the numbers before creating and launching your marketing plan to fill your retreat. A must have for any yoga teacher who wants to offer retreats and are not sure where to start!

(VALUE: $197)

bonus 9

The 5k Retreat

Imagine bringing 5k into your business in a matter of weeks. Imagine waking up with sales notifications in your inbox.
This masterclass will lay out the foundations and the process for creating a virtual retreat and the launching and sales process to fill it with paying students.

You’ll learn how to craft the offering with added value that makes it irresistible and how to launch it in a way that saying yes is the only option.

(VALUE: $197)

bonus 10

5-figure Launch Strategies with Allie Van Fossen

As the founder of The Journey Junkie, an online yoga business with a 80k strong community, Allie has created a business that’s allowed her to buy a boat and sail around the Caribbean with her husband. Together, they’re enjoying the financial and location-dependent freedom that teaching online offers

Allie shares her success having had multiple five-figure launches. You’ll learn how she’s approached content, email marketing and launching to sell her online courses over and over again.

(VALUE: $197)

Total value: $2170

Leah has just created and launched her membership - and she now has a plan to continue to grow her community and revenue.

After two years of trying to work things out on her own, Leah has just completed the program and finally feels confident and supported to build a profitable online yoga business.

Yogipreneur Launchpad is the only program you need to...

Meet the creator of Yogipreneur LaunchPad and founder of Digital Yoga Academy

Hey, I'm Kelly!

I help you to launch your very own yoga business online.

I’ve turned my passions into an online business that’s now scaling to seven figures and it’s literally transformed my life. With the right strategies and mindset, you too can build a profitable online yoga business that you love.

Digital Yoga Academy has been leading the way in yoga business and marketing education since 2017, helping over 20k yoga teachers to step out of their limitations to become confident business owners.

Now it’s your turn!

I know how it feels to take a leap of faith and to find your place as a Yogipreneur. Yet here you are, about to embark on that journey!

Inside Yogipreneur LaunchPad, you’ll discover a proven framework to grow and serve your online yoga community and effortlessly make sales. This doesn’t work unless you do – and we’ll be there to support and guide you each step of the way.

Kelly

Imagine how different it would feel to...

No longer waste hours crawling Google, going around in circles and trying to piece together out-of-date strategies.
Work with an expert who has helped Yogipreneurs to create profitable online yoga businesses.
Overcome your fears so that you can reach more people around the world and make more money.
Wear the shoes of the Yogipreneur, believing whole-heartedly in your purpose and 100% on what you offer.
Remove the pressure of having to come up with strategies and a plan on your own.
Know that what you are creating and sharing is what your students actually want and will pay you for.
Wake up to sales in your account.

Your community is everything - Queen learned how to grow hers!

Queen hosted a virtual summit to grow her email list.
*Update since Queen’s video!* Her Flow in Solidarity Summit ended up with over 1,600 attendees!

The future of yoga is online and people need your expertise more than ever!

How we teach yoga has changed.

The modern world needs modern Yogipreneurs who are actively learning how to create impact-driven online businesses that reach and serve millions of people on a global scale.

This is the change that is needed in the world. And this is your invitation to be part of this change.

You’ve already spent thousands on your teacher trainings...

Now is your chance to transform that investment by launching your yoga business online and building a sustainable and scalable business model.

It's time to invest in you!

NOTE: ALL PRICES ARE LISTED IN USD

Yogipreneur LaunchPad

Pay in Full : $1,997

6-Month Payment Plan: $333 / month

12-Month Payment Plan: $167 / month

Yogipreneur LaunchPad

+ Private Mentorship

Pay in Full: $3,097

6-Month Payment Plan: $516 / month

12-Month Payment Plan: $258 / month

What previous students have to say

Previous

Next

frequently asked questions

What other yogis asked before building a thriving online business with the Yogipreneur Launchpad...

How do I know it's for me?

This program is for new online Yogipreneurs who do not currently have an engaged community online. It’s perfect for you if you are new to business and marketing and you need guidance and support to launch and grow your yoga business online.

How long is the Course?

You’ll get access to six months of weekly mentorship support and the awesome community but you actually have lifetime access to the course content!

Do you help with the tech?

Yes! There are tech tutorials inside the program to support you with setting up your email list, creating landing pages, building your first Facebook ads campaign and so much more.

What format is the content?

There’s video lessons, screen recordings, workbooks and live sessions.

How many hours do I need to invest?

An hour a day will give you more than enough time to watch the video lessons, go through the workbooks and join the live sessions. Whatever you commit to on top of that will have a direct impact on your success!

What if I've only just started teaching?

The question to really ask yourself is this – how committed am I to learning how to build my yoga business the right way? So many teachers spend years trying to launch themselves online using strategies that don’t work. You’re not one of those teachers.

Do you offer any refunds?

This program is only for you if you are serious about getting results. The program works if you do, so please only join if you’re 100% to taking action and growing your business online.

Commit to showing up and doing the work. For that reason, there are no refunds. Once you’re inside, you’ll see why.

What results can I expect?

Results come in many shapes and forms and ultimately are dependent on you!As a student you can expect to grow your community, create online offerings and learn how to sell effectively. You’ll learn a lot about yourself, you’ll learn what it really means to be a business owner and how to move through your fears. Our students have seen financial results from $1k up to six figures. They’ve upgraded their mindsets and they’ve become business owners with a plan!

Will I have to purchase expensive software?

We feature free and paid tools so you can choose how much you want to invest in your business right now (you can always upgrade later, which is why you get the paid options, too!)

Can I really do this?

Your financial goal is available to you right now — even if you can’t see the way there yet. This program is the shortcut. Being ready is a choice you make yourself. It’s not gifted by someone else. You have to choose. Stay stuck or choose to invest in yourself and your business. The choice is yours!

Can I really make money teaching online?

Yes. If you do the work, that is. This program doesn’t promise that you will make a specific amount of money. That’s dependent on how committed you actually are to following the steps and implementing the strategies.

Be committed to the journey, show up, do the work and the rest will follow.

Can I not just do this on my own?

Receiving the right support from experts who have walked this path with proven results, will always be the fastest and easiest route. If you continue to do what you’ve been doing up until now, you’ll get the same results you’ve had up until now.

You’ve likely spent thousands on your teacher trainings, now is your chance to make that investment pay off by building a sustainable and profitable online yoga business.

COPYRIGHT © DIGITAL YOGA ACADEMY | PRIVACY POLICY