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Calling in all Yogipreneurs who are ready to finally launch their yoga business online and serve students all around the world.

Launch your yoga business online, grow your community and effortlessly make sales - in just 24 weeks!

Figuring out how to grow and nurture your online community and transform people’s lives shouldn’t feel like a struggle - it should feel exciting!
Perhaps you’re a new yoga teacher starting from zero. You’ve seen the online yoga space boom and you want to be part of a bigger mission to impact people on a global scale.

Maybe you’ve been teaching only in person. Imposter syndrome, resistance to transition from the studio and not knowing where to start online has kept you stuck.

You know that launching your yoga biz online holds the key to freedom in your business and you’re finally ready to take the first step.
But none of us were born marketing experts…
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You’re spending hours trying to make your Insta feed look pretty but you don't know what to post and your community isn't growing - in fact, it’s pretty much non-existent.

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You think you're getting the hang of it and then another strategy or platform launches (hello TikTok and Reels) and before you know it, you've lost hours scrolling to make sense of it all.

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You're realising that growing and marketing your yoga biz online effectively requires a strategy but you just don't know where to start.

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This is your opportunity to get support and a step-by-step process so you can feel confident and motivated to finally launch yourself as an online Yogipreneur!
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It starts with building a strong foundation - the root chakra of your yoga biz!
To thrive online, it's essential that you…
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When you try to serve everyone, you end up serving no one. It’s time to gain clarity on who your ideal student is and how you serve them. That’s how you cut through the noisy online space.

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This is the year to follow a solid marketing plan with proven strategies to grow and nurture your community online and to effectively communicate the transformation you offer.

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Creating online offerings that allow your students to go deeper is what separates the Yoga Teachers from the online Yogipreneurs.

With this solid foundation, wave goodbye to hustle, overwhelm and burnout.
It’s time to do things differently, to shift from being just a yoga teacher and to step into the shoes of the Yogipreneur.
It’s your turn to grow and serve your online yoga community and to effortlessly make sales inside...
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A high-energy, 6 month group business program designed to help you to shift your mindset, clarify your message and launch and sell your online offerings with ease.
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A proven, step-by-step framework to turn your passion into a profitable online yoga business.

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Weekly live guidance and mentorship on the strategies you've been learning and implementing.

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An accountability partner and a like-minded community to stay focused, motivated & on-track.

Emily now has a niche, she's being visible and her community is growing!
Emily finally has the steps and tools to express her knowledge in creative ways and really connect with her community.
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Discover the 3-Step Yogipreneur Growth Framework to build your business and grow and serve your online community with ease.
Step One
Build a Solid Business Foundation
Step Two
Grow Your Online Community
Step Three
Serve Your Online Community

Three steps, 11 modules, here’s what’s inside…

Our expert mentors
You’ll be supported by our fully trained mentors every week during the live Q&A Mentorship sessions Our mentors are yoga teachers, yoga business owners and graduates of our programs.
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Amy McDonald

Amy has taught yoga since 2013 and is a mentor and teacher training for yoga teachers worldwide.

Based in London, Amy has taught in some of the city’s top studios and has traveled internationally teaching retreats and teacher trainings.
Amy has gone through the process of setting up her own yoga business and she’s passionate about sharing her knowledge and experience to help you to build your confidence and fast track your progress in building a successful yoga business.
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Annie Dunhof

Outside of supporting our students, Annie teaches multilingual yoga teachers how to find and embody their voice to communicate and teach yoga in a foreign language with total confidence and clarity.

Annie knows what it takes to build a thriving online yoga business and will help you put in place the foundations of your business, including your mindset, niche, social content, email marketing and how to secure collaborations.

Real stories from other Yogipreneurs who have gone through our programs...
Don’t leave without some extras!

10 Exclusive Bonuses

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bonus 1
The Profitable Pivot Summit
A high-energy, supportive, yoga business summit designed to help you to finally take action. Get access to interviews with yoga business experts including Dianne Bondy, Tara Stiles, Noah Maze, Koya Webb and many more, and live masterclasses with Kelly McHugh on the proven steps to bring your online course to life.
(VALUE: $397)
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bonus 2
Profitable Launches Live
A high-energy and supportive virtual event that will give you the strategy, mindset, and momentum to have your first ever profitable online yoga course launch. Get access to the expert masterclasses by Kelly McHugh, Christina Bernhard, Mackenzie Fleming and Hannah Cluley.
(VALUE: $197)
bonus 3
Reels for Yogipreneurs Masterclass
The ultimate step-by-step Reels for Yogipreneurs masterclass to creating epic reels on Instagram.
You’ll discover the secrets to creating fun and educational short form content to build awareness and increase your reach and to not only attract new ideal students but also build engagement with those already following you. This masterclass will get you out of fear and into confident creation mode!
(VALUE: $197)
bonus 4
Customizable Social Media Templates
A pack of pre-designed social media Canva templates to create stunning Instagram and Facebook posts that can be customized to suit your yoga brand and fit your visual style.
(VALUE: $197)
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bonus 5
Podcast Your Way to a Global Community
In this training you will learn how to become more efficient and productive in your podcasting journey. Learn how you can use your podcast to connect with your audience in an intimate and passionate way.
This training will give you a step-by-step roadmap to successfully launching and maintaining your podcast. It’s a powerful way of connecting with your community, building your list and generating more revenue in your yoga business.
(VALUE: $197)
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bonus 6
Planning for Profit
You’ll create a 12-month product suite launch plan of new online offerings that provide a seamless journey for your students to work with you over a longer period of time. At the end of this workshop, you’ll have made some key decisions on a launch plan with timelines and actual dates and you’ll set sales goals and a profit forecast.
This workshop is for the next-level Yogipreneurs who want the proven roadmaps to creating a sustainable and profitable online yoga business – and are ready to do the work!
(VALUE: $197)
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bonus 7
Facebook Ads for Yogipreneuers
Learn how to run cost effective ads that target people who already know you and are more likely to click on your ad, book your retreat or sign up for your opt-in freebie.
A must-have training with tech tutorials that show you how to install your pixel and set up ads from start to finish.
(VALUE: $197)
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bonus 8
Retreat Planning & Launching Success
Learn how to craft the experience, plan logistics and crunch the numbers before creating and launching your marketing plan to fill your retreat. A must have for any yoga teacher who wants to offer retreats and are not sure where to start!
(VALUE: $197)
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bonus 9
The 5k Retreat
Imagine bringing 5k into your business in a matter of weeks. Imagine waking up with sales notifications in your inbox.
This masterclass will lay out the foundations and the process for creating a virtual retreat and the launching and sales process to fill it with paying students.
You’ll learn how to craft the offering with added value that makes it irresistible and how to launch it in a way that saying yes is the only option.
(VALUE: $197)
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bonus 10
5-figure Launch Strategies with Allie Van Fossen
As the founder of The Journey Junkie, an online yoga business with a 80k strong community, Allie has created a business that’s allowed her to buy a boat and sail around the Caribbean with her husband. Together, they’re enjoying the financial and location-dependent freedom that teaching online offers
Allie shares her success having had multiple five-figure launches. You’ll learn how she’s approached content, email marketing and launching to sell her online courses over and over again.
(VALUE: $197)
Total value: $2170
Leah has just created and launched her membership - and she now has a plan to continue to grow her community and revenue.
After two years of trying to work things out on her own, Leah has just completed the program and finally feels confident and supported to build a profitable online yoga business.
Yogipreneur Launchpad is the only program you need to...
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Clarify your business vision, set growth goals and create a clear action plan to grow both your community and revenue.

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Decide on a niche and dial in your message and what you have to offer (beyond a drop-in class) so that you can provide real transformation to your students.

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Discover how to attract a steady flow of new potential students and nurture those relationships using powerful strategies that build trust and a real sense of community.

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Create online offerings that you’re excited to share with your community because you 100% believe in the impact and transformation that you can offer.

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Learn how to use email marketing, social media and social ads to amplify your marketing and increase sales.

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Master the mindset and energetics to take you from overwhelmed and burnt out yoga teacher to thriving and impact-driven Yogipreneur.

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Meet the creator of Yogipreneur LaunchPad and founder of Digital Yoga Academy
Hey, I'm Kelly!

I help you to launch your very own yoga business online.

I’ve turned my passions into an online business that’s now scaling to seven figures and it’s literally transformed my life. With the right strategies and mindset, you too can build a profitable online yoga business that you love.
Digital Yoga Academy has been leading the way in yoga business and marketing education since 2017, helping over 20k yoga teachers to step out of their limitations to become confident business owners.
Now it’s your turn!
I know how it feels to take a leap of faith and to find your place as a Yogipreneur. Yet here you are, about to embark on that journey!
Inside Yogipreneur LaunchPad, you’ll discover a proven framework to grow and serve your online yoga community and effortlessly make sales. This doesn’t work unless you do – and we’ll be there to support and guide you each step of the way.


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Imagine how different it would feel to...
Your community is everything - Queen learned how to grow hers!

Queen hosted a virtual summit to grow her email list.
*Update since Queen’s video!* Her Flow in Solidarity Summit ended up with over 1,600 attendees!

The future of yoga is online and people need your expertise more than ever!
How we teach yoga has changed.
The modern world needs modern Yogipreneurs who are actively learning how to create impact-driven online businesses that reach and serve millions of people on a global scale.
This is the change that is needed in the world. And this is your invitation to be part of this change.
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You’ve already spent thousands on your teacher trainings...
Now is your chance to transform that investment by launching your yoga business online and building a sustainable and scalable business model.

It's time to invest in you!

Yogipreneur LaunchPad
Pay in Full : $1,997
6-Month Payment Plan: $333 / month
12-Month Payment Plan: $167 / month
Yogipreneur LaunchPad
+ Private Mentorship
Pay in Full: $3,097
6-Month Payment Plan: $516 / month
12-Month Payment Plan: $258 / month

What previous students have to say

frequently asked questions

What other yogis asked before building a thriving online business with the Yogipreneur Launchpad...
This program is for new online Yogipreneurs who do not currently have an engaged community online. It’s perfect for you if you are new to business and marketing and you need guidance and support to launch and grow your yoga business online.

You’ll get access to six months of weekly mentorship support and the awesome community but you actually have lifetime access to the course content!

Yes! There are tech tutorials inside the program to support you with setting up your email list, creating landing pages, building your first Facebook ads campaign and so much more.
There’s video lessons, screen recordings, workbooks and live sessions.
An hour a day will give you more than enough time to watch the video lessons, go through the workbooks and join the live sessions. Whatever you commit to on top of that will have a direct impact on your success!
The question to really ask yourself is this – how committed am I to learning how to build my yoga business the right way? So many teachers spend years trying to launch themselves online using strategies that don’t work. You’re not one of those teachers.
This program is only for you if you are serious about getting results. The program works if you do, so please only join if you’re 100% to taking action and growing your business online.

Commit to showing up and doing the work. For that reason, there are no refunds. Once you’re inside, you’ll see why.
Results come in many shapes and forms and ultimately are dependent on you!As a student you can expect to grow your community, create online offerings and learn how to sell effectively. You’ll learn a lot about yourself, you’ll learn what it really means to be a business owner and how to move through your fears. Our students have seen financial results from $1k up to six figures. They’ve upgraded their mindsets and they’ve become business owners with a plan!
We feature free and paid tools so you can choose how much you want to invest in your business right now (you can always upgrade later, which is why you get the paid options, too!)
Your financial goal is available to you right now — even if you can’t see the way there yet. This program is the shortcut. Being ready is a choice you make yourself. It’s not gifted by someone else. You have to choose. Stay stuck or choose to invest in yourself and your business. The choice is yours!

Yes. If you do the work, that is. This program doesn’t promise that you will make a specific amount of money. That’s dependent on how committed you actually are to following the steps and implementing the strategies.

Be committed to the journey, show up, do the work and the rest will follow.

Receiving the right support from experts who have walked this path with proven results, will always be the fastest and easiest route. If you continue to do what you’ve been doing up until now, you’ll get the same results you’ve had up until now.

You’ve likely spent thousands on your teacher trainings, now is your chance to make that investment pay off by building a sustainable and profitable online yoga business.