Inclusive marketing: How to reach a more diverse audience with Holliday Phillips

Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces. 
All her work is in service of this question: “What will it take to build a wiser, kinder world?”
Three things guide all Holiday’s work – deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations. 
In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing.
 
This episode covers:
  • What diversity, inclusion & equity means in relation to business
  • The 3 step approach yoga teachers can take to be more diverse & inclusive
  • Why it’s about more than just diversity in your yoga classes
  • How teachers in studios can bring awareness of inclusivity to studio owners up to 
  • What not to do when it comes to diversity & inclusivity marketing
  • How can yoga teachers ensure their offers attract diverse people
  • Inclusive marketing tips
Learn more about Holiday here
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Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:
 
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