<\/figure><\/div>\n\n\nNewsletter Block<\/h2>\n\n\n\n Now let’s discuss some of the features in more detail. If you want people to subscribe to your emails, there are three easy ways to achieve that: the Newsletter block, a Form block, and the Announcement Bar.<\/p>\n\n\n\n
Within a page or post, you can insert the Newsletter or Form block. If you\u2019re just wanting the person\u2019s name and email address, the Newsletter block is what I recommend. Within the block, you can customize the header and text that is shown above the sign-up fields (as seen below).<\/p>\n\n\n\n
Click on the Storage tab<\/strong>, in the upper-right hand corner of this pop-up box, and connect your MailChimp account to the sign-up form.<\/p>\n\n\n\nClick on the Mailchimp box, and in the next pop-up, login to MailChimp. Once it\u2019s connected, the Mailchimp box in Squarespace will turn blue. It then will allow you to choose which list subscribers should be added to when they sign up.<\/p>\n\n\n\n
The newsletter block looks like this, once completed:<\/p>\n\n\n\n
If you wanted to collect additional information about subscribers, you can use the Form block<\/strong>. The set-up is similar to the Newsletter block, but you can collect additional info.<\/p>\n\n\n\nThe advantage of the Form block:<\/strong> with the Form block, you can add a Hidden Field. <\/strong>That will help you track where people are finding you.<\/p>\n\n\n\nYou can edit the Title<\/strong> of the Hidden field, but it is not necessary. For this example, I will just leave it as \u201cHidden\u201d. But, since people can come to your site directly, and not from a source, you should change the Default Value within the Hidden field. It could read \u2018no source\u2019 or \u2018direct visit\u2019 \u2014 something that signifies they visited your site directly. You need to add custom text to the end of your URL, for the \u201chidden field\u201d value to gather info. If you have a specific page that is just set-up to collect emails, you can edit the URL based on where you are sharing that page.<\/p>\n\n\n\nThe URL will be set-up like this: \/?SQF_(field-title)=(value)<\/strong>. For instance, at the end of your domain, it might say \/?SQF_HIDDEN=facebook<\/strong> for URLs you share on Facebook.<\/p>\n\n\n\nImportant:<\/strong> The title must be the same word in the URL. As I said in the first paragraph, I left the title as Hidden<\/strong>, which is in the URL. But, the \u201cFacebook\u201d part of the URL doesn\u2019t matter. <\/p>\n\n\n\nIt will make more sense to label it appropriately for where you are sharing it. But if you know that \u201c=purple\u201d means Facebook or \u201c=puppies\u201d means Twitter, then go for it! If you share \/?SQF_HIDDEN=purple<\/strong>, it will still record the source as Facebook.<\/p>\n\n\n\nOne other cool feature when using the Form block is collapsing the form, and just have a button for people to click. When they click the button, a form will pop-up on the screen for users to enter their information.Announcement bar<\/p>\n\n\n\n
The Announcement bar displays at the top of your website on every page. To enable the Announcement bar, navigate to the Design section in the Squarespace sidebar. Once enabled, you can change what you want the text to say, and link it to MailChimp.<\/p>\n\n\n\n
To grab your Mailchimp URL (the one you see above), you\u2019ll need to login to MailChimp. Navigate to the Lists<\/strong> page, click the drop-down arrow on the far right (next to Stats) and select Signup<\/strong> Forms<\/strong>. You\u2019ll next click on General<\/strong> Forms<\/strong>, which will lead you to the next page.<\/p>\n\n\n\nYou\u2019ll grab the link under \u201cSignup form URL\u201d and put that in the Announcement bar. When a user clicks on the Announcement bar, it will open a new tab, displaying your Mailchimp sign-up page.<\/p>\n\n\n
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<\/figure><\/div>\n\n\nCrafting Your Email Campaigns<\/strong><\/h2>\n\n\n\nCrafting email campaigns is akin to designing a rejuvenating yoga sequence; it should flow naturally, engaging your audience one step at a time. Here, we shall explore how to craft these email journeys.<\/p>\n\n\n\n
Designing Your Emails<\/em><\/h3>\n\n\n\nJust like every yoga session begins with setting an intention, so should your email campaigns. Designing emails that resonate with your audience is the first step to building a successful strategy.<\/p>\n\n\n\n
Choosing a Template<\/strong><\/h4>\n\n\n\nMailchimp offers a range of templates to get started. Choose a template that mirrors the serenity and healing energy of your yoga classes. You can even customize the template to infuse your personal touch.<\/p>\n\n\n\n
Adding Visual Elements<\/strong><\/h4>\n\n\n\nImages and videos can enhance the experience, allowing your subscribers to visually connect with your messages. Incorporate visuals that depict the peaceful and transformative journey of yoga.<\/p>\n\n\n\n
Responsive Design<\/strong><\/h4>\n\n\n\nEnsure that your emails are mobile-friendly. Just like adapting your yoga classes to fit all, your emails should be accessible and visually appealing across all devices.<\/p>\n\n\n\n
Creating Engaging Content<\/em><\/h3>\n\n\n\nCreating engaging content is like planning a series of yoga classes that inspire and nourish the soul. Your content should evoke a sense of peace and motivation in your readers.<\/p>\n\n\n\n
Storytelling<\/strong><\/h4>\n\n\n\nNarrate stories that resonate with your audience. It could be a transformative journey of a student or insights into the deep philosophies of yoga.<\/p>\n\n\n\n
Sharing Tips and Advice<\/strong><\/h4>\n\n\n\nRegularly share yoga tips, postures, and advice to help your community in their daily practice. Encourage them to incorporate yoga into their daily lives, fostering a healthier lifestyle.<\/p>\n\n\n\n
Workshops and Events<\/strong><\/h4>\n\n\n\nInform your community about upcoming workshops, events, or retreats. Create a sense of excitement and anticipation, just like the eagerness before a rejuvenating yoga retreat.<\/p>\n\n\n\n
Utilizing Automation Features<\/em><\/h3>\n\n\n\nAutomation is your ally in managing and scaling your email campaigns. Like a calm guiding hand during yoga sessions, automation helps to streamline your email marketing efforts.<\/p>\n\n\n\n
Welcome Series<\/strong><\/h4>\n\n\n\nCreate a series of welcome emails to nurture new subscribers, slowly introducing them to your yoga community and offerings.<\/p>\n\n\n\n
Drip Campaigns<\/strong><\/h4>\n\n\n\nDevelop drip campaigns that send a series of emails over time, gradually guiding your subscribers on a journey of yoga enlightenment.<\/p>\n\n\n\n
Behavior-triggered Emails<\/strong><\/h4>\n\n\n\nSend emails triggered by specific behaviors, such as signing up for a workshop or purchasing a product, to maintain a consistent and personalized engagement.<\/p>\n\n\n
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<\/figure><\/div>\n\n\nOptimizing Your Email Marketing Strategy<\/strong><\/h2>\n\n\n\nOptimization is the process of fine-tuning your email marketing strategy to create a seamless and rewarding experience for your audience, much like perfecting a yoga pose.<\/p>\n\n\n\n
Segmentation and Targeting<\/em><\/h3>\n\n\n\nSegmenting your audience is akin to offering different yoga paths for diverse souls. It ensures that every message resonates with the specific group it is intended for.<\/p>\n\n\n\n
Understanding Your Audience<\/strong><\/h4>\n\n\n\nGet to know your audience on a deeper level. Segment them based on their interests, yoga proficiency levels, or engagement patterns.<\/p>\n\n\n\n
Personalized Messaging<\/strong><\/h4>\n\n\n\nCraft messages that speak directly to each segment, creating a more personalized and engaging experience.<\/p>\n\n\n\n
Custom Offers<\/strong><\/h4>\n\n\n\nDesign custom offers and promotions for different segments, encouraging them to deepen their engagement with your yoga offerings.<\/p>\n\n\n\n
Analytics and Insights<\/em><\/h3>\n\n\n\nDive deep into the analytics to gain a better understanding of your audience’s preferences and behaviors, just like understanding the deeper layers of yoga.<\/p>\n\n\n\n
Engagement Metrics<\/strong><\/h4>\n\n\n\nKeep an eye on engagement metrics like open rates and click-through rates to understand what captivates your audience.<\/p>\n\n\n\n
Subscriber Growth<\/strong><\/h4>\n\n\n\nMonitor your subscriber growth to gauge the expansion of your community and adjust your strategies accordingly.<\/p>\n\n\n\n
Feedback and Surveys<\/strong><\/h4>\n\n\n\nConduct surveys and seek feedback to understand your audience’s needs, desires, and areas where you can improve.<\/p>\n\n\n\n
A\/B Testing for Better Engagement<\/em><\/h3>\n\n\n\nA\/B testing in email marketing is similar to experimenting with different yoga sequences to find what suits your class best. It allows for a more personalized and refined approach.<\/p>\n\n\n\n
Subject Line Testing<\/strong><\/h4>\n\n\n\nExperiment with different subject lines to see what captures your audience\u2019s attention the most.<\/p>\n\n\n\n
Content Variations<\/strong><\/h4>\n\n\n\nTest different content formats and styles to identify what resonates best with your community.<\/p>\n\n\n\n
Sending Time Optimization<\/strong><\/h4>\n\n\n\nExperiment with different sending times to find the optimal time window when your audience is most likely to engage with your emails.<\/p>\n\n\n\n
With these expanded sections, yoga teachers can craft and optimize their email campaigns skillfully, creating a digital sanctuary of engagement, inspiration, and growth.<\/p>\n\n\n\n
Conclusion<\/strong><\/h2>\n\n\n\nIn the grand scheme of embracing digital evolution, incorporating Mailchimp with your Squarespace site can be likened to perfecting your yoga practice \u2014 it is an ongoing process filled with learning and growth. By uniting the visual prowess of Squarespace with the outreach capabilities of Mailchimp, you pave the way for a thriving yoga community connected through the digital realm.<\/p>\n\n\n\n
With every email campaign, you are not just sharing information, but transmitting your passion and love for yoga, cultivating a space where like-minded souls can connect, grow, and flourish together. Take each step at a time, nurture your online community with the same dedication and love as your yoga classes, and witness a harmonious blend of spirituality and technology unfolding before your eyes.<\/p>\n\n\n\n
With the steps and strategies outlined in this guide, you are now equipped to elevate your yoga teaching to new heights.<\/p>\n\n\n\n
Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n
\n
\n
Can I integrate Mailchimp with my existing Squarespace website?<\/strong><\/h3>\n\n\n
Absolutely! You can seamlessly integrate Mailchimp with your existing Squarespace website by following the step-by-step guidance outlined in the “Getting Started with Mailchimp and Squarespace” section of this guide.<\/p>\n\n<\/div>\n<\/div>\n
\n
Is it necessary to segment my audience in Mailchimp?<\/strong><\/h3>\n\n\n
While not strictly necessary, segmenting your audience allows for more personalized and targeted communication, helping you to connect more profoundly with different groups within your community. Think of it as offering specialized yoga classes for various proficiency levels.<\/p>\n\n<\/div>\n<\/div>\n
\n
What kind of content can I share through my Mailchimp email campaigns?<\/strong><\/h3>\n\n\n
The sky’s the limit! You can share a myriad of content ranging from yoga tips, workshop announcements, personal narratives, to videos of guided sessions. Craft your campaigns to resonate with your unique teaching style and the preferences of your audience.<\/p>\n\n<\/div>\n<\/div>\n
\n
How can I ensure that my emails are mobile-friendly?<\/strong><\/h3>\n\n\n
Mailchimp offers responsive design templates that adapt seamlessly to various screen sizes. Utilizing these templates will ensure that your emails are mobile-friendly, offering a pleasant reading experience on any device.<\/p>\n\n<\/div>\n<\/div>\n
\n
Can I track the performance of my email campaigns?<\/strong><\/h3>\n\n\n
Yes, you can! Mailchimp provides detailed analytics and insights that allow you to monitor the performance of your campaigns, helping you to refine and optimize your strategies over time, much like honing your skills in yoga.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"
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