Yoga marketing sales funnels<\/strong><\/h2>\n\nYou can think of your yoga blog as the start of a marketing funnel. Think of it as a route into you and your yoga business and what you have to offer.<\/p>\n\n
As you and other people share your yoga blog posts in new places, new people get to learn about you.<\/p>\n\n
The challenge is to create engaging content for your yoga blog that creates desire with your\u00a0readers. So that they want to work with you \u2013 and want you to be their yoga teacher.<\/p>\n\n
And if you\u2019re doing email marketing, those new people can then end up on your email list.<\/p>\n\n
The more you blog, the better your website\u2019s SEO will become. And the more people will find your website, contact you, sign up to your email list and book your classes!<\/p>\n\n
As one of your primary goals is probably to attract more students to your classes, you should see your yoga blog as the start of that process. It should be a marketing funnel to grow your yoga business by attracting new students.<\/p>\n\n <\/figure>\n\nMaking Google happy<\/h2>\n\n Getting traffic to your website is hugely important if you want to get more email subscribers, more people to book your classes and in your community. But how do you actually make it happen?<\/p>\n\n
Blogging\u00a0really\u00a0is KEY to growing your yoga business and to get more traffic (people!) from search engines (e.g. Google) to your website.<\/p>\n\n
Yoga blogging helps to create more \u201ccrawl-able\u201d pages than a typical website. That simply means that search engines like Google have more articles to rank in their search results.<\/p>\n\n
They\u2019re looking for regularly changing content on your website and will actually penalise you with a lower ranking if your site stays static.<\/p>\n\n
So the more you can add to your yoga blog and create new, high-quality content, the higher your website will rank in relevant searches.<\/p>\n\n
If you have a website with just a few pages \u2013 About, Class Schedule, Contact \u2013 there\u2019s not a lot of information for search engines to \u201ccrawl\u201d, rank and display in results.<\/p>\n\n
No one is realistically searching for your About page. But if you have a yoga blog, there\u2019s lots of extra information, words and different things that search engines can find and put into search engine results.<\/p>\n\n
This gives you more opportunities to show up on Google and other search result sites.<\/p>\n\n
Writing for search engines<\/h2>\n\n You can\u2019t write just any blog post and expect people to flock to it. You need to be strategic and ensure that you\u2019re writing content that enough people are actually searching for online. So they find that blog post and end up browsing the other things you have on your website.<\/p>\n\n
One of the ways to be more strategic around what you\u2019re writing about is to understand how keywords work.<\/p>\n\n
When you start to fully understand how keywords can help you and how to blog with search engines in mind, it makes blogging easier. Because it\u2019s not random, there\u2019s actually thought and the logic behind it.<\/p>\n\n
You can\u00a0start by asking yourself a few questions:<\/p>\n\n
\nWhat\u00a0are\u00a0your\u00a0ideal\u00a0students\u00a0searching\u00a0for\u00a0online\u00a0and\u00a0how\u00a0can\u00a0YOU\u00a0show\u00a0up\u00a0with\u00a0the\u00a0right\u00a0answer?<\/em><\/li>\n\nWhat\u00a0can\u00a0you\u00a0create\u00a0that\u00a0solves\u00a0the\u00a0problem\u00a0that\u00a0your\u00a0ideal\u00a0students\u00a0are\u00a0experiencing?<\/em><\/li>\n\nHow\u00a0can\u00a0your yoga blog\u00a0post\u00a0help\u00a0them\u00a0with\u00a0their\u00a0yoga\u00a0journey\u00a0and\u00a0questions\u00a0they\u2019re\u00a0asking\u00a0online?<\/em><\/li>\n<\/ul>\n\nWhat is a keyword?<\/h2>\n\n A keyword is a word or phrase that someone types into a search engine like Google to look for something online.<\/p>\n\n
This search will bring them to a piece of content on a website, such as a blog post.<\/p>\n\n
Your goal is to figure out what your ideal student is typing into Google. Once you find it, you can use those exact yoga keywords in your blog posts and on your website. This helps to ensure that your blog posts come up when these keywords are used in a search.<\/p>\n\n
Put simply\u2026if you\u2019re not using keywords that people are searching, how will they find you? They won\u2019t.<\/p>\n\n
You need to be using the types of phrases and words your target ideal students are searching for. So that they find your content and more people visit your website and discover you and your yoga offering.<\/p>\n\n
The opportunity\u00a0for you is showing up in the\u00a0search results with a blog post that offers a solution to their problem.<\/p>\n\n
Problem:<\/strong> \u201cHow\u00a0to\u00a0do\u00a0yoga\u00a0at\u00a0home\u201dSolution:<\/strong> 5\u00a0Ways\u00a0to\u00a0Start\u00a0a\u00a0Home\u00a0Yoga\u00a0Practice\u00a0Today!<\/p>\n\n <\/figure>\n\nShort-tail keywords vs long-tail keywords<\/h2>\n\n How many people are really going into google and just typing YOGA?<\/p>\n\n
This is what is known as a short tail keyword. It\u2019s too general and results in lots of general and un-targeted search results. The likelihood of showing up in Google for the keyword YOGA is very slim as there are just too many websites out there with the word YOGA on.<\/p>\n\n
Short-tail keyword:<\/strong> \u201cYoga\u201d<\/em><\/p>\n\nLong-tail keywords, on the other hand, are a phrase that is more specific. There\u2019s less competition and it\u2019s likelier that you\u2019ll attract more targeted traffic. And only results are shown that feature the phrase being searched.<\/p>\n\n
Long-tail keyword: <\/strong>\u201cGet started with yoga\u201d<\/em><\/p>\n\nHow to find relevant keywords<\/h2>\n\n An easy way to research and find out what your ideal students are typing in Google is to use Google\u2019s predictive text search facility.<\/p>\n\n
Type in some ideas into Google and see what the predictive text comes up with. BUT make sure the things you type in are related to what you offer!<\/p>\n\n
For example, if your niche is yoga for runners, you want to see what those people are typing in Google. Or if you focus on meditation for wellbeing, your search terms will want to include those keywords.<\/p>\n\n
This is a great way to get started with keywords and to give you some ideas for what to write your blog posts on. Or even to create online classes and courses around what people are searching for online.<\/p>\n\n
Type some initial ideas in, see what comes up, write down those ideas. And then try different combinations of words to get even more ideas.<\/p>\n\n
Using keywords<\/h2>\n\n Now that you have your keywords all set, you\u2019re ready to add them into your content. And it\u2019s important to put them in the right spot for maximum effect.<\/p>\n\n
\nIn your blog post\u2019s URL e.g. www.yogawithange.com\/yoga-poses-for-pregnancy<\/li>\n\n Blog post\u2019s title (I recommend title begins with \u201cHow to\u201d or a list \u201c5 ways to\u2026.\u201d<\/li>\n\n In headlines within your post content (like H1, H2, H3 settings).<\/li>\n\n The first few sentences within your post content.<\/li>\n\n In 1-2% of your post content overall (you can calculate based on the total number of words in your post).<\/li>\n\n In the image file name e.g. yoga-poses-pregnancy.JPG<\/li>\n<\/ul>\n\nUsing these on-page SEO techniques\u00a0and including your keywords within them, helps search engines to more accurately identify what information is on your web page. If they can more accurately assess what your page is about, then they can suggest it to more people when it is searched for.<\/p>\n\n
Simply put, you are making it easier for people to find your website. And that will help to boost traffic to your yoga website.<\/em><\/p>\n\nI hope you found this helpful! Please add your comments and questions below.<\/p>\n\n
Frequently Asked Questions<\/h2>\n\n\n
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Why is it important to focus on website traffic for my yoga blog?<\/strong><\/h3>\nBoosting website traffic is essential for any blog, including those focusing on yoga. Increased traffic means reaching a wider audience, more engagement, and a higher potential for monetization through ads, affiliate marketing, or selling products and services.<\/div>\n<\/div>\n
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What makes yoga blogs different from other blogs in terms of SEO?<\/strong><\/h3>\nWhile the basic principles of SEO apply to all blogs, yoga blogs have a specific target audience interested in wellness, health, and spirituality. Therefore, understanding the unique keywords, phrases, and topics that resonate with yoga enthusiasts will help optimize your content for better search visibility.<\/div>\n<\/div>\n
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Which SEO techniques are most effective for a yoga blog?<\/strong><\/h3>\nUsing relevant keywords like ‘yoga poses’, ‘meditation techniques’, or ‘yoga benefits’ consistently in your content, optimizing meta descriptions and titles, creating high-quality backlinks, and promoting on social media platforms where yoga enthusiasts gather can be particularly effective.<\/div>\n<\/div>\n
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How important is content quality for driving traffic to my yoga blog?<\/strong><\/h3>\nContent quality is paramount. Engaging, well-researched, and authentic content not only attracts readers but also encourages them to share, comment, and return. High-quality content is also favored by search engines, which can improve your rankings and visibility.<\/div>\n<\/div>\n
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Can I use videos and images to enhance my yoga blog’s SEO?<\/strong><\/h3>\nAbsolutely! Videos and images can make content more engaging. Ensure that you use relevant alt text for images and optimize video descriptions and titles with keywords to enhance SEO. Also, having yoga demonstration videos or illustrative images can be particularly valuable for readers.<\/div>\n<\/div>\n<\/div>\n\n
<\/figure>\n\n\nhttps:\/\/youtu.be\/w3HxdiAhG_I?si=8JbKI3v-l9L-GOy8<\/div>\n<\/figure>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
\u00a0 Do you have a yoga blog? These days there are so many experienced yoga teachers that standing out is becoming a challenge. Truth is, if you\u2019re not open to trying new tactics to share your message, it will become even more difficult to thrive and make a living from teaching yoga. Say hello to […]<\/p>\n","protected":false},"author":1,"featured_media":6349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[70,47,69,57],"_links":{"self":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/4022"}],"collection":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/comments?post=4022"}],"version-history":[{"count":5,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/4022\/revisions"}],"predecessor-version":[{"id":11057,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/4022\/revisions\/11057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media\/6349"}],"wp:attachment":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media?parent=4022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/categories?post=4022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/tags?post=4022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}