{"id":4217,"date":"2020-04-04T11:59:56","date_gmt":"2020-04-04T11:59:56","guid":{"rendered":"http:\/\/mantra.industries\/?p=4217"},"modified":"2023-07-14T08:12:46","modified_gmt":"2023-07-14T08:12:46","slug":"4-foundational-elements-of-a-successful-online-yoga-business","status":"publish","type":"post","link":"https:\/\/digitalyogaacademy.com\/4-foundational-elements-of-a-successful-online-yoga-business\/","title":{"rendered":"Four foundational elements of a successful online yoga business"},"content":{"rendered":"
More and more yoga teachers all over the world are starting to take their teaching online with the aim to reach more people and generate more income in their business – a\u00a0solid and effective online yoga business strategy.<\/strong><\/p>\n Despite the best of intentions, many will fail.<\/strong><\/p>\n Why?<\/em><\/p>\n Many yoga teachers overlook the essential elements of launching an online yoga course successfully – and creating an online yoga business.<\/p>\n Going back to basics can often seem like a waste of time when a yoga teacher has been gaining some success. But trends change. Student’s desires change. The tools we use to market more effectively change, too, along with the technology that makes it all happen.<\/p>\n When it comes to making your online teaching dream a reality, you need to build the foundational elements of your marketing strategy.<\/p>\n There are four key foundational elements you must have in place to build a successful online yoga business:<\/p>\n <\/p>\n Your website is the foundation to everything you do, it\u2019s your home and hub for your community. Having a website gives you the opportunity to create content to attract potential students and to capture their email addresses.<\/p>\n When you have higher-priced products such as retreats,\u00a0private classes and e-courses, your website helps you to promote these offerings.<\/p>\n READ: 9 Reasons Why Yoga Teachers Need a Website.<\/a><\/span><\/p>\n If you don\u2019t already have an effective content marketing strategy in place, you are likely missing out a lot. And losing a lot of ideal students in the process.<\/p>\n As well as positioning you as an expert through the content you share, you’ll increase awareness of your yoga brand. You may also attract new eyes online, boost traffic to your website, get people on to your list, convert them into students and retain them. And all through the content that you create and share online.<\/p>\n READ: 5 Important Reasons Why You Need Content in Your Business<\/a><\/span><\/p>\n Spending time and effort on email marketing is one of the BEST things you can do to grow your yoga business.<\/p>\n Just take a moment to hear what yoga teachers Gloria Latham and Brett Larkin said about growing their email lists.<\/p>\n Once you’ve got a potential student on your list, you have the opportunity to show up weekly in their inbox to build a relationship. And this is how you build an engaged community who go on to invest in your higher-priced offerings.<\/p>\n1. You have an online home – your website<\/h3>\n
<\/h3>\n
2. You consistently offer lots of free, valuable content<\/h3>\n
<\/h3>\n
3. You create and nurture your email list<\/h3>\n