{"id":4224,"date":"2018-10-28T12:06:04","date_gmt":"2018-10-28T12:06:04","guid":{"rendered":"http:\/\/mantra.industries\/?p=4224"},"modified":"2021-08-19T11:09:55","modified_gmt":"2021-08-19T11:09:55","slug":"70k-online-course-launch-this-yoga-teacher-did-it-teaching-yoga-online","status":"publish","type":"post","link":"https:\/\/digitalyogaacademy.com\/70k-online-course-launch-this-yoga-teacher-did-it-teaching-yoga-online\/","title":{"rendered":"$70k online course launch? This yoga teacher did it teaching yoga online"},"content":{"rendered":"
Allie Van Fossen is an online yoga teacher who has been living her best yoga teaching journey. She\u00a0wants to share how you too can make a good living teaching yoga online.<\/strong><\/p>\n She’s spent the last four years growing her community around the world, sharing free valuable content, building her email list and constantly learning the essential skills to up-level her yoga business.\u00a0<\/strong><\/p>\n Her community is growing and her online yoga courses have generated tens of thousands of dollars in revenue.<\/strong> In fact, one course launch generated $70k during her two week launch period.<\/p>\n She’s now sailing around the Caribbean with her husband and enjoying the ultimate financial and location-dependent freedom that teaching online offers.<\/p>\n Allie shares her inspiring journey with us all below.<\/p>\n Hi,\u00a0I\u2019m Allie, an online yoga teacher and inspirational leader. I\u2019ve had the opportunity to teach thousands of people how to start and\u00a0sustain a\u00a0yoga practice from their home, through articles,\u00a0online classes, programs, and in-person retreats.<\/p>\n I was a former corporate marketing girl who taught yoga in-studio for a couple of years. One day I realized that studio gigs would never get me out of the cubicle – which was the goal!<\/p>\n So, I took my yoga\u00a0teaching online and four years later, I\u2019m the CEO of a thriving online yoga community – The\u00a0Journey Junkie<\/a> – and now\u00a0cubicle free.\u00a0<\/strong><\/p><\/blockquote>\n My online yoga community now supports a life of full-time travel. It inspired my\u00a0husband and\u00a0I to leave it all behind, buy a sailboat, and live an alternative lifestyle. Right now, we live in the\u00a0Caribbean and have BIG DREAMS of circumnavigating the whole world!<\/p>\n <\/p>\n I showed up for what I\u00a0believed in every single day. That happened before work, at lunch, in-between work\u00a0meetings, after work, and on the weekends.<\/p>\n I chose my budding business many times over socializing, especially when\u00a0transitioning\u00a0from a pure blog post format to weekly yoga videos. It was a BIG risk, but worth the investment!<\/p>\n The blog is my business. Without my blog and the free content that I create and share, there would be no flourishing yoga business.\u00a0I\u00a0think of it as the headquarters for all things The Journey Junkie. You can read my story, join a free yoga program, practice yoga\u00a0online, or dive into the hundreds of blog posts. It\u2019s my baby!<\/p>\n It\u2019s\u00a0the\u00a0foundation for my\u00a0platform. And it helped me grow my blog into a business, as well as gain a loyal, supportive following on YouTube.<\/p>\n I\u00a0am on the precipice of changing the abundance of free content that I share. But when starting out teaching yoga online, you can\u2019t skip this important step. It\u2019s taken me four years to build what I have and I\u2019m now just now\u00a0envisioning a new path.<\/p>\n Email is king, this is what I say to everyone who asks me about starting teaching yoga online.<\/p>\n I urge people to stop chasing social media and pour their efforts in creating content. Quality content that people will sign up for (social media will come naturally as a side effect).<\/em><\/p>\n My email list is my paycheck. Without it, I have no one to sell my products to or invite on retreats.<\/strong><\/p>\n To grow it, I use a handful of methods:<\/p>\n Online courses are a beautiful connector between the studio and the online world.<\/p>\n They do require a\u00a0boatload of\u00a0upfront\u00a0work, patience, discipline, and courage, but the pay off can be\u00a0overwhelmingly\u00a0great.<\/p>\n I\u00a0envision\u00a0a world where yoga teachers can design in-studio workshops with add on courses to increase the price and in turn, increase their\u00a0financial\u00a0freedom. And of course, this model can be tweaked to almost any idea a yoga teacher has (so long as you have an\u00a0email\u00a0list to sell to).<\/p>\n For every course launch, I create a pre-challenge to introduce the course theme.<\/p>\n This gets my list warmed up, engaged, and in the right mindset to commit and take it one step further.<\/p>\n An example of this in action is, I open a course once a year called the Body Mind Soul Detox. Past pre-challenges were: Align Your Life, Chakra Challenge, and\u00a0this year will be the Body Mind Soul Reset. These pre-challenges are a mini version of what your course includes, giving your community a taste of what\u2019s waiting!<\/p>\n And the best part, many of my pre-challenges have been recycled now as free programs. That gives me another avenue to build my email list.<\/strong><\/p><\/blockquote>\n I also include a 48-hour bonus during course launch time to create a sense of urgency. This is something that many online course creators do and it works! Your bonus can be a physical product or an add-on digital component, you get to choose!<\/p>\n From my in-studio experience, I witnessed yoga teachers running around like chickens, especially the ones who chose to go all in and make teaching yoga online their one stream of income.<\/p>\n I could sense the feeling of being burnt out, overworked, and as a result: disconnected from their personal yoga practice (which we\u2019ve all been there as yoga teachers, it doesn\u2019t feel good).<\/p>\n I believe balancing your in-studio efforts with online offerings is not only a way to create financial freedom, but also energy freedom.<\/strong><\/p><\/blockquote>\n No more back and forth to studios, no more teaching handfuls of yoga classes, no more scraping by on your studio paycheck, no more hunting down private and corporate clients. Yes, you will still have to do these things, but not as intensely and with such a dependence on your energy’s (and bank accounts) vitality!<\/p>\n Start your\u00a0email list, now.<\/strong><\/p>\n Ask your yoga studios if you can\u00a0collect email addresses at the\u00a0beginning or end of class and let them know, you\u2019ll be marketing your teaching schedule, bringing\u00a0students to\u00a0their\u00a0establishment, so it\u2019s a win-win.<\/p>\n In doing this, you can form a deeper connection to your students,\u00a0inviting them to a\u00a0weekly or\u00a0monthly\u00a0newsletter, your workshops, retreats, trainings, and then online courses! It\u2019s a beautiful domino effect!<\/p>\n I also recommend creating a sense of community\u00a0through social media, private FB groups are perfect for this (with you being the https:\/\/digitalyogaacademy.com\/wp-content\/uploads\/2023\/05\/5-money-making-ideas-for-consistent-income-in-your-yoga-business-for-2023-4-1-2-3.jpg)!<\/p>\n Yes. Be yourself, your\u00a0vulnerable, true, and human-like self.<\/p>\n People resonate via shared stories, and the more honest you can be (which is frightening at times), the more people\u00a0connect to you as a yoga teacher, and a yoga friend.<\/p>\n Showing up as myself – flaws, insecurities, proud moments, and everything in-between – has opened a doorway of trust between myself and my community. Being online is scary, but it\u2019s also one of the most rewarding feelings!<\/p>\n If I could tell my younger self anything, my five\u00a0year ago self, it would be: be yourself,\u00a0above else.\u00a0<\/strong><\/p>\n Listen to Allie’s interview with Melyssa Griffin where she talks about her $70k course launch. <LISTEN HERE<\/a><\/span>><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Allie Van Fossen is an online yoga teacher who has been living her best yoga teaching journey. She\u00a0wants to share how you too can make a good living teaching yoga online. She’s spent the last four years growing her community around the world, sharing free valuable content, building her email list and constantly learning the […]<\/p>\n","protected":false},"author":1,"featured_media":6259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[70,47,48,68,57],"_links":{"self":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/4224"}],"collection":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/comments?post=4224"}],"version-history":[{"count":0,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/4224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media\/6259"}],"wp:attachment":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media?parent=4224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/categories?post=4224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/tags?post=4224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Tell us about you Allie!<\/h3>\n
2. How did you make the transition from full-time work to working on your yoga business full time?<\/h3>\n
3. What impact has your blog had on your yoga business?<\/h3>\n
4. What role has free content played in growing your community?<\/h3>\n
5. Tell us how you’ve gone about growing your email list and how crucial has it been to the success of your business?<\/h3>\n
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6. What opportunities do you think an online offering such as a course or program offers yoga teachers today?<\/h3>\n
7. What strategies did you use to launch your online course?<\/h3>\n
8. What do you think are the challenges that teaching yoga online today poses and how can an online course and offering help to overcome these struggles?<\/h3>\n
9. What advice do you have for yoga teachers who want to create engaged online communities and share their message worldwide?<\/h3>\n
10. Anything else you would like to share to inspire the yoga teaching community?<\/h3>\n
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