{"id":4249,"date":"2018-10-28T12:28:11","date_gmt":"2018-10-28T12:28:11","guid":{"rendered":"http:\/\/mantra.industries\/?p=4249"},"modified":"2023-07-14T08:21:51","modified_gmt":"2023-07-14T08:21:51","slug":"6-simple-steps-to-create-a-yoga-business-logo","status":"publish","type":"post","link":"https:\/\/digitalyogaacademy.com\/6-simple-steps-to-create-a-yoga-business-logo\/","title":{"rendered":"5 Simple Steps To Create a Yoga Business Logo"},"content":{"rendered":"

What’s the best way to create a yoga business logo? Authenticity.<\/p>\n

Yoga teacher Taryn Bond shares how she created her own yoga brand using these six simple steps.<\/p>\n

When I was first starting out as a yoga teacher, the question, \u201cWhat should my yoga business logo look like?\u201d terrified<\/i> me. We all know a teacher whose yoga business logo is so omnipresent on their online platforms that their logo is synonymous with their name.\u00a0<\/span><\/strong><\/p>\n

Shift the focus and ask yourself what you want your yoga business logo to look like. The options can seem overwhelming.\u00a0<\/span><\/p>\n

What colours would I like for my yoga business logo?\u00a0<\/span><\/em><\/p>\n

What\u2019s my font?\u00a0<\/span><\/em><\/p>\n

Do I go by a nickname?\u00a0<\/span><\/em><\/p>\n

Do I really go by a nickname?<\/em><\/p>\n

\u2026 <\/em>The list goes on!<\/p>\n

It can be both thrilling and slightly intimidating to think that all of the work we do as a teacher, as a business person, and beyond can be defined by a single symbol, icon, and maybe some text.<\/p>\n

The good news is that the process doesn\u2019t have to feel like rocket science. In just a few short weeks, or even days, your yoga logo can be the simple trademark by which future students and clients recognise you online.<\/p>\n

Think about it this way. Your yoga logo shows the world what your brand is. And your brand, is you – what you have to say, share, and offer as a yoga teacher.<\/em><\/p>\n

Your logo will become the familiar symbol that a client sees and connects with emotionally, whether it appears at the end of your email, on your website, or in your social media.\u00a0<\/span><\/p>\n

Essentially, a well-designed and well-fitting yoga business logo can give your students what we all came into the practice seeking:\u00a0 <\/span>a sense of home, stability, and trust.\u00a0<\/span><\/strong><\/h4>\n

The right logo will give them that feeling of familiarity and comfort. And it can be a powerful impetus for them to sign up for your future retreats and workshops!<\/p>\n

When you decide to take the next step marketing yourself as a yoga teacher, remember that your logo essentially serves as your \u201cpermanent outfit\u201d.\u00a0<\/span><\/p>\n

So how do you want to show up for your students?<\/p>\n

Step no. 1 to Create Your Yoga Business Logo: Start with Svadyaya (self-study). Who are You as a Teacher?<\/h3>\n

We\u2019ve established the importance of having a good yoga business logo. So how do we hone in on what we would like our logo to be?<\/p>\n

Start with Svadyaya (AKA \u201cself-study\u201d of the Yoga Sutra\u2019s Niyamas). Ask yourself who you are as a teacher by answering three questions:<\/p>\n

1. What are three words that describe me as a teacher?<\/em><\/p>\n

2. What do I want to give the world in my teachings?<\/em><\/p>\n

3. What is one physical element that particularly defines me? (Think of a colour you\u2019re drawn to, a symbol or shape you love, or a certain font that makes you feel the most \u201cyou\u201d.)<\/em><\/p>\n

I<\/strong>t is important to discover your niche as a teacher so that you can most effectively find and serve your target student.<\/b><\/p>\n

For tips on finding your niche, read How to Find Your Ideal Yoga Niche as a Yoga Teacher<\/i>.<\/span><\/p>\n

Once you have gained clarity on the essence of your beautiful business, you are ready to begin shaping your graphic.<\/p>\n

 <\/p>\n

Step no. 2 to Create Your Yoga Business Logo: Still not sure? Dive deeper.<\/h3>\n

Below are a few more questions and journal prompts that can help you get closer to the essence of your unique brand.<\/p>\n

1. What are three words that my close friends and family would use to describe me? (Don\u2019t be shy – ask them!)<\/em><\/p>\n

2. What is the goal of my business\u2014short-term and long-term?<\/em><\/p>\n

3. Who will see my logo?<\/em><\/p>\n

4. In one word, how do I want my clients to see me?<\/em><\/p>\n

5. What makes me feel the most like myself?<\/em><\/p>\n

If you\u2019re still struggling to gain clarity on your yoga logo, sit down with a pen and your journal. Then give yourself 30 minutes to an hour, with no distractions, to fully think through these questions.\u00a0<\/span><\/p>\n

Be authentic: once you<\/i> know you, your message will become so much easier to share with the world through your logo!<\/p>\n

 <\/p>\n

Step no. 3 to Create Your Yoga Business Logo: Got Some Ideas? Think About The Shape and Color Scheme.<\/h3>\n

What is your shape?<\/b><\/p>\n

Now that you have a better idea of the simple, quick, stylistic message that you want to share with your potential students, let\u2019s transform it into a specific idea.\u00a0<\/span><\/p>\n

Ask yourself: What is your shape?<\/i><\/strong><\/h4>\n

A good way to start diving into your logo shape is certainly to look at examples. Think of successful yoga teachers or studios that you know of. Take time to look at their logos. Search the internet for all different types of logos. Keep these in mind, and make note of what you like and don\u2019t like.<\/p>\n

The lotus flower is a popular and familiar symbol within the yoga world. Although it\u2019s widely used, it\u2019s a great shape to help define your logo because it\u2019s aesthetically pleasing<\/b>, catches the eye<\/b>, fits simply in a small space<\/b>\u00a0and <\/b>provides much of the population with an instant association with yoga.<\/b><\/p>\n

Once you\u2019ve looked at examples, you\u2019ll notice that some teachers and studios have used their logo to play on their name or on element that\u2019s associated with yoga.\u00a0<\/span><\/p>\n

Consider whether your name\/brand name has anything fun, catchy, or different that you can play off of. For example: if your business were named Root Down Yoga, your logo might include an image of a tree with its roots connecting into the Earth.<\/p>\n

Personally, I created my logo with the image of a sunflower as my graphic. I did this because my main photoshoot when I was launching my brand was done in a sunflower field on Maui, Hawai\u2019i, and these photos comprise the majority of my visual content to this day. I also have a sunflower tattoo on my arm, because sunflowers are my favourite flower and have significant meaning in my life.<\/p>\n

Notice themes from your own life – this can become your logo!<\/b><\/p>\n

The logo for my online yoga business, Flows with T<\/a>:<\/span><\/p>\n

 <\/p>\n

Do you want a colour scheme, monochrome, or greyscale?\u00a0<\/span><\/h3>\n

This question comes back to the three words that you chose to describe yourself as a yoga teacher. Ask yourself what (if any) colour scheme will fit well with your description.<\/p>\n

If your yoga business is about children\u2019s yoga, for example, you might want to use an array of bright, elementary colours. Perhaps your scheme is red, yellow, and blue.<\/p>\n

If your yoga business is focused on helping people in the workforce, however, like corporate or stress-relief yoga, maybe you would want to choose a clean-cut, greyscale logo. That could inspire a feeling of slowing down and de-stressing, while also maintaining an air of professionalism around your business and your relationship with your clients.<\/p>\n

While these two examples are extreme and opposite approaches, the core concept is the same. Your use of colours in your logo should be completely aligned with the message that you\u2019ve built – and are building every day – as a yoga teacher.<\/p>\n

If you do decide to go with a colour scheme, choosing your colours once again calls back to who you are<\/i>.\u00a0<\/span><\/h3>\n

What colours make you smile? Is there a certain colour that you are drawn towards or like wearing when you teach? Is there a certain stone that you prefer to wear or use in your personal practice? It could be amethyst or rose quartz.<\/p>\n

Think about your website, too.<\/p>\n

What colour is your online theme? <\/em>
\nDo you want to match, compliment, or re-design this scheme?<\/em><\/p>\n

Ultimately, you<\/i> are the one who will be seeing your logo most often. Find a colour scheme that speaks to you personally and as a teacher and integrates that into your design.<\/p>\n

 <\/p>\n

Step no. 4 to Create Your Yoga Business Logo: The Actualization: Should You Find a Designer or DIY-It?\u00a0<\/span><\/h3>\n

Now it\u2019s time to bring your design into fruition. You\u2019ve done the hard work of self-reflection, researched logo examples, and dreamt up the visual elements of your logo.<\/p>\n

When it comes to creating your logo, how do you know whether to create your own or seek out a designer?<\/b><\/p>\n

This again comes back to you<\/i>.\u00a0<\/span><\/p>\n

If you have a basic idea of what you want but are struggling to crystallize the image of your logo in your head, it may be wise to seek out a graphic designer.<\/b>\u00a0<\/span><\/p>\n

There are tons of online sites<\/a> <\/span>to help you connect with a graphic designer with a simple search. If you do choose to seek out a graphic designer to help you create your logo, spend time choosing a cost-effective plan with a designer who creates quality work that you are impressed with.\u00a0<\/span><\/p>\n

Ask yourself if you\u2019d be proud to be represented by one of their logos.<\/strong><\/p>\n

If you\u2019re happy with your choice of designer, feel free to share with them the basic outline you came up with. Tell them your ideas, likes and dislikes, preferences for colour and shape, and any adjectives or message points you want to include.<\/p>\n

This will help them create the most effective and beautiful logo to match who you are.<\/p>\n

Is your design so clearly set in your head that you could draw it out on a piece of paper right now?<\/b>\u00a0<\/span><\/p>\n

Then it\u2019s time to get working! Even if you are not a \u201cgraphic designer\u201d, there are plenty of resources out there to help you create your most beautiful logo at an affordable price. And then you can transfer this to any other site that you please.<\/p>\n

 <\/p>\n

Step no. 5 to Create Your Yoga Business Logo: Multiply<\/h3>\n

Once you have your logo<\/b>, be sure to get multiple versions of it so that you always have what you need for future use.\u00a0<\/span><\/p>\n

I recommend getting one copy of your logo with a transparent background, one with a white background, one with just your font (if you choose to include words), and one with just your graphic, minus any writing.\u00a0<\/span><\/p>\n

In addition, you want to ask for your logo in a range of design formats<\/a><\/span> to accommodate any logo usage you\u2019ll require in the future (for t-shirts, stickers, business cards and more). An experienced designer will typically provide you with logo versions in various formats. It may include Adobe Illustrator (.ai) file, editable PDF file (.pdf), PNG file (.png) and JPG File. Keep all of your logo stuff in a folder of it\u2019 own, to stay organized and efficient.<\/p>\n

This way, you always have what you need when you go to use your logo in the future!<\/p>\n

<\/h3>\n

Where Should You Put Your Logo?<\/h3>\n

Congratulations! <\/b>Your logo is complete, and it\u2019s all yours<\/i>.<\/p>\n

It is your mini representation of your brand, your message, and you as a yoga teacher.\u00a0<\/span><\/p>\n

Your logo can go anywhere that you sign your name! This may include:<\/p>\n