: Create copy that is authentic <\/strong><\/h3>\nThe last principle is to create copy that is authentic. Finding your authentic voice as a teacher is a process that comes with teaching experience.<\/p>\n
Tapping into your authentic self when it comes to writing online for social media and your website can be daunting<\/p>\n
There are fears around being visible and putting yourself under the spotlight. However, being authentic is really about writing copy that sounds like you. It is about finding your true voice and spreading your message. Your ideal students will love what you have to say and what you are offering.<\/p>\n
When your students can feel your authenticity, they will truly start to trust you. This is how you will build a loyal fan base and will result in your emails being opened and increased engagement on your social media posts.<\/p>\n
When creating authentic copy you need to use words that you actually use in real life.<\/p>\n
One of the best ways to do this is to not actually write the copy but to say it. <\/strong><\/p>\nRecord yourself speaking on your phone and talk about what makes your yoga offering special. Talk about what you\u2019re passionate about and type it up afterwards. You want to sound like you\u2019re talking to a friend.<\/p>\n
Share a personal story<\/strong><\/h5>\nAnother way to be more authentic is to share a personal story. People love personal stories.<\/p>\n
You can share a personal story in a blog post or social media caption, which is a great way to stimulate engagement. You can also weave it into your email newsletters, which will bring your email to life and humanize the experience for people reading your emails.<\/p>\n
Show your ideal students how you have been in their shoes.<\/p>\n
Quite often as yoga teachers, we have experienced transformation ourselves. <\/strong><\/p>\nDon\u2019t shy away from your own transformation. Tell people that you were where they are now and share your journey and how you can help them on their journey with that experience.<\/p>\n
This is an amazing away to be authentic because you are sharing something that has happened to you.<\/p>\n
Be comfortable with being uncomfortable, and don’t be afraid to be vulnerable.<\/p>\n
If you\u2019re worried about putting yourself out there, just remember that someone reading has been, or is going through the same thing. Sharing these stories won\u2019t alienate you, it will actually bring people together.<\/p>\n
You will probably surprise yourself with the results that you get and the engagement you receive when you start to share these stories with your community.<\/p>\n
Inject your personality<\/strong><\/h4>\nPeople will not be interested in dry copy. Don\u2019t think that in order to be taken seriously you have to write proper. You need to have correct spelling and grammar but don\u2019t be afraid to add some pazazz into your copy!<\/p>\n
Injecting some pazazz into your writing will keep people coming back for more.<\/p>\n
Use the\u00a0<\/strong>ADA formula to create compelling copy<\/strong><\/h3>\nADA is a classic marketing formula used for copywriting that can be used as a guideline for creating compelling copy.<\/p>\n
A is for Attention<\/strong><\/p>\nI is for Interest<\/strong><\/p>\nD is for Desire<\/strong><\/p>\nA is for Action<\/strong><\/p>\nFirstly you want to grab people\u2019s attention with your copy that is going to draw them in. You need to cultivate interest and engage their mind with the copy that you\u2019re using. Next is desire. To cultivate desire in your audience you need to understand your ideal student. Lastly, you need your audience to take action by being clear in telling them what you want them to do.<\/p>\n
You can use this formula in conjunction with the three principles of compelling copy.<\/p>\n
>>> VIDEO TRAINING: Three principles of compelling copywriting for yoga teachers<\/strong><\/h4>\n