Your ideal students will find you!<\/strong><\/p>You will have more success in creating a sustainable yoga business with a community who are ready for your offerings.<\/p>
How to find your ideal student<\/h4>Put yourself in their shoes<\/h5>
You have to put yourself in the shoes of your ideal student. You know what they like and don\u2019t like, their yoga aspirations and struggles. If you don\u2019t know what their struggles are, how can you create a solution?<\/p>
When you put yourself in their shoes, your students know you can give them the transformation they need with your offering.<\/p>
To step into your ideal student’s shoes you need to connect with them. Pay attention to what your students are telling you after class and in emails and messages and log these conversations.<\/p>
The ideal student workbook<\/h5>
To help you understand your ideal student, download the Ideal Student Workbook! This workbook is going to take your through some prompts to help you hone in on your ideal student.<\/p>
If you are new on your yoga teacher journey you may be making this up which is fine! If you’re an established teacher you might have some raving students who are your ideal students.<\/p>
The more you connect with these students on a deeper level you will understand what your yoga class means to them and how you can support them better.<\/p>
When you start creating your offerings with your ideal student in mind you will have more successful launches of new workshops, courses and retreats.<\/p>
Understanding your ideal student’s biggest challenges<\/h4>
Understanding what your ideal student’s biggest challenge with their yoga journey is one of the most important exercises.<\/p>
Your ideal student has a reason why they want to practice yoga and you need to find out what that reason is. It is not a case of asking how you can help them because most people don\u2019t know. But people will know what their struggle is.<\/p>
If you can discover this struggle you can find the solution, then you will become the teacher that they keep coming back to.<\/p>
If you don\u2019t have any students yet you can do research online into the struggles of your potential students. Become an investigator in Facebook Groups and in the comments on other yoga teachers blog posts.<\/p>
Validate your ideas with your ideal student<\/h4>
Once you know your ideal student and have started creating your dream offering you need to validate your idea first. If you are going to be putting a lot of energy and money into an epic offering you need to know that your students really want it.<\/p>
Validation calls are one way that you can do this. These are Skype or Zoom calls that you arrange with your ideal students. Ask them a number of questions to clarify your offering and build confidence with your idea.<\/p>
VIDEO TRAINING: How to get laser focused on your ideal student <\/strong><\/p>