{"id":5613,"date":"2020-04-03T03:13:40","date_gmt":"2020-04-03T03:13:40","guid":{"rendered":"https:\/\/digitalyogaacademy.com\/?p=5613"},"modified":"2024-04-09T23:44:37","modified_gmt":"2024-04-09T23:44:37","slug":"how-to-create-and-craft-an-offering-that-your-ideal-yoga-students-will-love","status":"publish","type":"post","link":"https:\/\/digitalyogaacademy.com\/how-to-create-and-craft-an-offering-that-your-ideal-yoga-students-will-love\/","title":{"rendered":"How to create and craft an offering that your ideal yoga students will love"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5613\" class=\"elementor elementor-5613\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19431c9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19431c9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ae92c54\" data-id=\"4ae92c54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-442172c elementor-widget elementor-widget-text-editor\" data-id=\"442172c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><iframe style=\"background-color: transparent; display: block; padding: 0; width: 100%;\" title=\"Audioboom player\" src=\"https:\/\/embeds.audioboom.com\/posts\/7436145\/embed?v=202301\" width=\"100%\" height=\"95\" frameborder=\"0\" scrolling=\"no\" sandbox=\"allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p><p><strong>What does offering mean?<\/strong><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">It\u2019s what you&#8217;re putting out there into the world. The classes and the style of yoga you teach, the workshops you create. The retreat experiences you craft, and the <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.com\/4-types-of-online-yoga-courses-you-could-create\/\" target=\"_blank\" rel=\"noopener noreferrer\">online courses<\/a><\/span> you launch to your<span style=\"color: #fe00c9;\"> <a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.com\/how-to-get-laser-focused-on-your-ideal-student\/\" target=\"_blank\" rel=\"noopener noreferrer\">ideal<\/a> <\/span>yoga students.<\/span><\/p><p><span style=\"font-weight: 400;\">Teachers are struggling with tapping into their true purpose and what they&#8217;re meant to put out there. They also struggle with finding a process to create something that&#8217;s going to be well received by the community. The result being your classes, workshops and retreats won&#8217;t fill up.\u00a0<\/span><\/p><p>Here are some things to keep in mind before you start creating your offering:<\/p><h3><span style=\"font-weight: 400;\">Know The Foundational Elements In Your Business<\/span><\/h3><p>The foundational elements your business should be built on:<\/p><ul><li><span style=\"font-weight: 400;\">who your ideal students are, <\/span><\/li><li><span style=\"font-weight: 400;\">what your niche is, <\/span><\/li><li><span style=\"font-weight: 400;\">what your message is and,<\/span><\/li><li><span style=\"font-weight: 400;\">why people should practice with you.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>If you&#8217;re not super clear about those, hustle is going to be the name of the game!<\/strong>\u00a0If you don&#8217;t have the answers, you will continue to struggle.<\/span><\/p><p><span style=\"font-weight: 400;\">We need to <strong>stop<\/strong> focusing on the word hustle and instead focus on the word <strong>alignment<\/strong>. I<\/span><span style=\"font-weight: 400;\">t&#8217;s not just alignment on the mat, it&#8217;s alignment in our business. When you are in alignment you know what you have to offer and who your ideal students are, what your <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.com\/how-to-find-your-ideal-yoga-niche-as-a-yoga-teacher\/\" target=\"_blank\" rel=\"noopener noreferrer\">niche<\/a><\/span> is, what your message is.<\/span><\/p><p>When you know this and you&#8217;re in alignment with your purpose, everything flows as it should.<\/p><p><span style=\"font-weight: 400;\">No yoga teacher should be hustling. When you are clear on who you&#8217;re serving and what you have to offer, alignment is the name of the game and not hustle.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Find Your Niche And Your Ideal Yoga Students<\/span><\/h3><p><span style=\"font-weight: 400;\">What is yoga niche? We throw this word around all the time but do you understand what it actually is?<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Speak to your students and find out more about them.<\/strong> That&#8217;s the first step to crafting your offering! Your offering is all the experiences you create, how you put those together, the elements involved and what transformation you&#8217;re offering to your students. <\/span><\/p><p><span style=\"font-weight: 400;\">Defining your offering is so much easier when you&#8217;ve already spent the time to understand your ideal student and what your niche is. It&#8217;s really important that you have a clear understanding of who you are as a teacher, what you&#8217;re passionate about and what kind of teacher you want to be. <\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s super hard to create something if you don&#8217;t have a clear identity of not just your ideal students, but also your identity as a yoga teacher.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Find Your Identity<\/span><\/h3><p><span style=\"font-weight: 400;\">Do you feel clear on your own identity as a yoga teacher and what you&#8217;re putting out there? Do you feel like you need to do a little bit of work on this stuff first?<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Take a step back, revisit who you are as a yoga teacher<\/strong> before you moving forward in creating offerings. This means your offerings will resonate more with your audience. so that you can fill your classes, workshops, and retreats. <\/span><\/p><p>Most teachers tend to play it safe. The mistake here is thinking that we can cater to everyone.<\/p><p><span style=\"font-weight: 400;\">Yes, yoga is for everyone. But your job as a yoga teacher is to tap into a specific type of student with specific needs. When you try to cater to everyone, the result is that the message is unclear and you actually end up serving no one because there&#8217;s a lot of noise going on around us. <\/span><\/p><p><span style=\"font-weight: 400;\">Think about your social media feeds: there&#8217;s a lot of messages that we\u2019re being bombarded with. If you are specific about who you&#8217;re trying to target with a really clear specific message for that person, you have more chances of cutting through that noise. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>When you try to create and offer something that&#8217;s going to cater to everyone, you end up serving no one.<\/strong> So if you want to be well known for something, you need to narrow in and focus on that specific type of student with a specific need. Those are your ideal yoga students.<\/span><\/p><p><span style=\"font-weight: 400;\">What will happen is that you create and craft an offering around that specific type of student with a specific need.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You might be asking now how do I get clear on my offering? <\/span><\/p><h3><span style=\"font-weight: 400;\">Here are 3 steps that you can take to uncover your offering and what you&#8217;re putting out there. <\/span><\/h3><h4>1. Reflect<\/h4><p><span style=\"font-weight: 400;\">Reflect on how you&#8217;re currently teaching and the classes that you teach or that you&#8217;ve taught in the past. <\/span><\/p><p><span style=\"font-weight: 400;\">What did you most enjoy about those classes? Are there any specific classes or people you&#8217;ve worked with that made you really feel alive? There may have been many classes that left you <strong>buzzing!<\/strong> The energy was flowing and you felt <strong>aligned<\/strong>. You felt aligned with what and who you were teaching.<\/span><\/p><p><span style=\"font-weight: 400;\">Start to think about those instances and see if you can discover any characteristics of what you did and the people who attended.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>If you&#8217;re completely new to teaching you can reflect on your personal yoga practice.<\/strong> Reflect on what you would like to offer or what you like to do yourself. <strong>Meditate.<\/strong> Think about a specific part of your teaching or your personal practice that really gets you fired up. Maybe your passion is philosophy, anatomy or yoga therapy.<\/span><\/p><p><span style=\"font-weight: 400;\">You can start to map out your relationship with these topics which helps you to build a picture of your identity as a yoga teacher. First of all, and ultimately you&#8217;re going inwards. <\/span><\/p><p><span style=\"font-weight: 400;\">Tap into your intuition and ask yourself what kind of yoga teacher am I?<\/span><\/p><h4>2. Brainstorm<\/h4><p><span style=\"font-weight: 400;\">Have you done this before? Chances are you probably haven&#8217;t. Brainstorm some ideas related to anything. It can be related to your yoga practice, to how you teach, but also your other passions in life. <\/span><\/p><p><span style=\"font-weight: 400;\">You might be thinking<\/span><\/p><p>What my other passions in life got to do with my yoga offering?<\/p><p><span style=\"font-weight: 400;\"><strong>The goal here really is to love from the bottom of your heart what you&#8217;re putting out there in the world so you do it with passion<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">For the first part of the brainstorm, I want you to think about:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">your hobbies, interests and passions,<\/span><\/li><li><span style=\"font-weight: 400;\">the things that you do in your free time, <\/span><\/li><li><span style=\"font-weight: 400;\">what inspires you, <\/span><\/li><li><span style=\"font-weight: 400;\">who inspires you, <\/span><\/li><li><span style=\"font-weight: 400;\">what&#8217;s influenced your life.\u00a0<\/span><\/li><\/ul><p><strong>What has shaped who you are?\u00a0<\/strong><\/p><p><span style=\"font-weight: 400;\">This will help you to do the second part of the brainstorm, which is to write down all the ideas for what you can offer in your yoga business. The first part of the brainstorm is going to inspire the second part of the brainstorm.\u00a0<\/span><\/p><p>As you are writing down all your ideas <strong>you&#8217;ll start to see which offerings are aligned with the things that you&#8217;re passionate about.<\/strong> These are the offerings you need to focus on creating.<\/p><h4>3. Validate Your Ideas With Your Ideal Yoga Students<\/h4><p><span style=\"font-weight: 400;\">One of the <strong>biggest mistakes<\/strong> you can make is to look at your idea and say,<\/span><\/p><p>Whoa, that&#8217;s it! That&#8217;s the thing that I&#8217;m going to offer. It matches my passions.<\/p><p><span style=\"font-weight: 400;\">You spent all your time, energy and perhaps money on putting your idea out there and then no one wants it <strong>because you didn&#8217;t spend time to validate it.\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">By this point on your brainstorm sheet, you&#8217;re going to have lots of ideas and maybe two or three ideas that really stand out to you. What you need to do is to validate those stand out ideas with your students before you start spending time, energy and money on putting that offering together. <\/span><\/p><p><strong>Have you spent time validating what you put out there?<\/strong><\/p><p><span style=\"font-weight: 400;\">Even if you&#8217;ve got pretty good ideas, you should validate them because this will help you to refine your offering. You&#8217;ll then be more confident with what you&#8217;re putting out. The best part is getting good feedback from your students and not feel so alone in the creation process!<\/span><\/p><h5><strong>Sometimes ideas on paper can look really great, but then when you actually put them out there or create them logistically they might not make sense or they just don&#8217;t deliver.<\/strong><\/h5><p><span style=\"font-weight: 400;\">You can validate your ideas in a number of ways! <\/span><\/p><p><span style=\"font-weight: 400;\">You can create a survey using <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/de.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurveyMonkey<\/a><\/span>, a free online tool you can use all the time, particularly in the concept stage for a new idea. Use lots of different questions to dig deep and find out if your ideas are valid. Explore the challenges that your students are facing right now and figure out how your idea can solve their challenges. <\/span><\/p><p>People buy things for a transformation!<\/p><p><span style=\"font-weight: 400;\">If you can provide some kind of <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.com\/5-ways-to-authentically-connect-with-your-yoga-community-and-attract-your-yoga-tribe\/\" target=\"_blank\" rel=\"noopener noreferrer\">transformation<\/a><\/span> to solve a particular problem that your students are having, the magic starts to happen. That&#8217;s when you&#8217;re going to fill up your workshops and retreats.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The goal of your survey is to establish if your idea is going to help your ideal yoga students in some way. Is it going to meet their needs and, is it what they really need right now? How&#8217;s is it going to help them to overcome that challenge?<\/span><\/p><p><span style=\"font-weight: 400;\">Another way to dig deeper when validating your offering is to <strong>set up some phone calls with some of your ideal yoga students<\/strong>.\u00a0 <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As you go through this process, you&#8217;ll start to craft your offering. T<\/span><span style=\"font-weight: 400;\">his offering that you&#8217;ll craft is going to be unique and for your ideal students.\u00a0<\/span><\/p><h3>&gt;&gt; Video Training: HOW TO CREATE AND CRAFT AN OFFERING THAT YOUR IDEAL YOGA STUDENTS WILL LOVE<\/h3><p>https:\/\/www.facebook.com\/digitalyogaacademy\/videos\/467754447296483\/<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What does offering mean? \u00a0It\u2019s what you&#8217;re putting out there into the world. The classes and the style of yoga you teach, the workshops you create. The retreat experiences you craft, and the online courses you launch to your ideal yoga students. Teachers are struggling with tapping into their true purpose and what they&#8217;re meant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[70,47,42,62,48,57],"_links":{"self":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/5613"}],"collection":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/comments?post=5613"}],"version-history":[{"count":5,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/5613\/revisions"}],"predecessor-version":[{"id":11081,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/5613\/revisions\/11081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media\/6263"}],"wp:attachment":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media?parent=5613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/categories?post=5613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/tags?post=5613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}