{"id":8712,"date":"2022-04-19T04:58:13","date_gmt":"2022-04-19T04:58:13","guid":{"rendered":"https:\/\/digitalyogaacademy.com\/?p=8712"},"modified":"2024-04-08T21:33:29","modified_gmt":"2024-04-08T21:33:29","slug":"how-to-sell-your-online-course","status":"publish","type":"post","link":"https:\/\/digitalyogaacademy.com\/how-to-sell-your-online-course\/","title":{"rendered":"How to Sell Your Online Course: Selling an Online Yoga Course"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8712\" class=\"elementor elementor-8712\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57fd13ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57fd13ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea5a888\" data-id=\"5ea5a888\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a25ac01 elementor-widget elementor-widget-text-editor\" data-id=\"a25ac01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><iframe style=\"background-color: transparent; display: block; padding: 0; width: 100%;\" title=\"Audioboom player\" src=\"https:\/\/embeds.audioboom.com\/posts\/8068361\/embed?v=202301\" width=\"100%\" height=\"95\" frameborder=\"0\" scrolling=\"no\" sandbox=\"allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you&#8217;re a yogipreneur who wants to create, launch and sell an incredible online course that your audience is ready to enrol into, then you need to understand how to sell your online course with the right strategies and mindset to back you up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Digital Yoga Academy students have had incredible success with their course launches, successfully launching many programs, multiple times, over the last few years.<\/span><\/p><p><span style=\"font-weight: 400;\">This means that we have acquired a plethora of knowledge and experience related to online course launching and what it really takes to create and launch a course that sells.\u00a0<\/span><\/p><p>In this blog, we&#8217;ll be sharing with you the number one secret to understanding how to sell your online course and launch it the right way so that it sells.<\/p><h3><span style=\"color: #fe00c9;\"><strong><b><br \/>Finding Your Niche is Essential<\/b><\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">While niching down isn&#8217;t our number one secret, it&#8217;s an essential ingredient to creating and launching an online course that sells.<\/span><\/p><p><span style=\"font-weight: 400;\">Your students aren&#8217;t really buying your online course, they&#8217;re buying solutions to their problems. Which means they are purchasing based on how they want to feel after completing your course. Ultimately they&#8217;re buying the outcome and results that you promise (the benefits) and not how many videos or bonuses you have in your course (the features).<\/span><\/p><p><span style=\"font-weight: 400;\">The features of a course can help you to craft a course that will seamlessly hold your students hands through the process with the help of the best resources, education and accountability.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, the specific problem that you solve and the transformation that you promise is what will help you launch and sell your course successfully and this requires you to niche down.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Niching down not only helps you to understand the problem that you are solving, but it also helps you to understand the kind of person that you\u2019re creating the course for, yet many yogipreneurs feel resistance towards niching down.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, it is a crucial step to take in order to effectively market and sell your online course. In fact, it is the first step you need to take before you make any further decisions regarding your messaging and\u00a0 marketing.<\/span><\/p><h3><span style=\"color: #fe00c9;\"><strong><b>Getting clear on your yoga niche<\/b><\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">In order to go beyond zoom classes and start diversifying your yoga offerings , you need to know what the transformation is that your students are looking for. Which means you need to know more about your ideal students and who you are serving.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The key is to identify your niche and find a specific need or problem that your ideal students are looking to solve. That is how you create more powerful messaging that people take notice of and start moving away from being just another yoga teacher that offers drop-in classes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After you have honed in on a specific problem your audience has and the solution that they\u2019re looking for, you can start creating your yoga offerings. You can choose the format in which you\u2019d like to facilitate this transformation for your students.\u00a0<\/span><\/p><p><b>I<\/b><b>f you&#8217;re trying to figure out your niche, here are some questions that you can ask yourself\/your students to help you figure it out.\u00a0<\/b><\/p><ul><li><span style=\"font-weight: 400;\">What is a problem that many of your students are facing?<\/span><\/li><li>What is it about them that makes them unique ?<\/li><li>What is keeping them up at night?<\/li><li>What changes do they want to make in their lives right now?<\/li><li>What are they thinking about and feeling<\/li><li>Where do they desire to be?<\/li><\/ul><p><span style=\"font-weight: 400;\">Having a niche and understanding the problem that you solve is most definitely an essential component to making sales on your online course, but it&#8217;s NOT the number one secret to launching a course that sells.<\/span><\/p><h3><span style=\"color: #fe00c9;\"><strong><b><br \/>The number one secret to launching an online course is YOU<\/b><\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">The decisions you make, how you decide to show up for your community, the energetic investment that you decide to have to your business and the outcomes you want and the actions you decide to take. This is what will make or break your course launch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Decisions are powerful and you have to make the energetic decision that your business is thriving, that you are an embodiment of what you preach, that you are taking the actions that are necessary in order to make sure that your business is growing and thriving.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Those decisions are the foundational pillars for any successful online course launch. It\u2019s the same pillars that created a six-figure course launch for Digital Yoga Academy.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, if you are currently thinking that a six-figure course launch is not possible for you, do not buy into that lie. It\u2019s a lie we told ourselves not that long ago.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You actually can have a six figure launch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, it won\u2019t happen overnight and creating wild results within your business takes time. It takes grit, knowledge, persistence and belief, but you can definitely make a decision that it is happening and make it happen for you.<\/span><\/p><h3><span style=\"color: #fe00c9;\"><strong><b><br \/>Cultivating a strong entrepreneurial mindset<\/b><\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">In the beginning of our businesses, we are usually bombarded with fears. Fears that we\u2019re not good enough, or that it might not work. Imposter syndrome, overwhelm, frustration, resentment and procrastination can really hold us back in our entrepreneurial journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is exactly why cultivating a strong mindset is so important. Without the proper mindset work we struggle to move forward within our journey and our progress tends to slow down.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cultivating a strong entrepreneurial mindset can increase your self belief and help you focus your energy on showing up and being there for your community rather than having your energy used up with fears, overwhelm and procrastination.<\/span><\/p><h3><span style=\"color: #fe00c9;\"><strong><b>Making a decision is essential &amp; deciding is more than just believing<\/b><\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">Making a decision means that you park all your fears and resistance to a side. It means that you no longer give into that energy. It means that you are trusting that happening for you, that success is coming. You trust in the possibilities. You know it won\u2019t be overnight but you know it\u2019s happening for you.<\/span><\/p><p><span style=\"font-weight: 400;\">However, you will only be able to have this trust and let go of the attachment to the outcome, if you cultivate the right mindset and make the decision that this is what you really want.<\/span><\/p><h3><span style=\"color: #fe00c9;\"><strong><b>Detach yourself from the outcome<\/b><\/strong><\/span><\/h3><p>When you&#8217;re attached to the outcome and the fears and resistance, energetically we put up a barrier and a cap on what&#8217;s possible.<\/p><p><span style=\"font-weight: 400;\">However, when we approach our business without attachment, and put all our energy and focus into serving our community instead, the floodgates of momentum swing wide open!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This has been our experience and that of our students. The moment you attach yourself to the outcome, fear of not getting paid result sets in and it starts to feel like a struggle.<br \/><\/span><\/p><p>Yet, when you let go and trust that the outcome you seek is coming and FULLY believe in this&#8230;the results come with ease.<\/p><p><span style=\"font-weight: 400;\">Moreover, if you have a skill or competency gap, you can fill that gap by learning! Everything you need to know is available to you. You can learn how to grow your community, you can learn about marketing and you can learn what it takes to launch successfully.<\/span><\/p><p><span style=\"font-weight: 400;\">So building an online yoga course business is possible for you and we want you to believe that and to be in the energy of having already decided that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h3><span style=\"color: #fe00c9;\"><strong>Summary<\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">You, as the founder of your business, have the power to decide. You can either decide to give yourself extra grief by giving energy to your fears that will mentally and emotionally drain you, or you can decide to make your business journey easier by deciding to play a bigger game instead.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can decide to let go of the outcome and believe it is happening, whether it\u2019s in three months or three years from now. You can choose to allow your best energy to come forward. You can approach your goal with joy, anticipation and the knowledge and belief of what is possible and take action from a place of possibility rather than from a place of fear.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is all a decision that YOU make and this is what will help you create and launch an online course that sells.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, every successful and profitable thriving business owner has only got to that point because they have tried hundreds of things that didn\u2019t work, so get comfortable with failure.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, there is definitely no such thing as an overnight success, so stop getting in your own way and give yourself permission to play a bigger game.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Stop capping your potential with all the fears and resistance. Stop telling yourself this isn\u2019t going to work. Instead create an online course that solves a specific problem by providing a solution, show up in your best energy for your community by cultivating your mindset every single day and watch the magic happen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re ready to create an online course that solves a problem by providing a much needed solution and show up in your best energy for your community through cultivating your mindset every single day, our program <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.lpages.co\/the-profitable-yoga-teacher-2022-waitlist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Profitable Yoga Teacher<\/a><\/span><\/span><a href=\"https:\/\/digitalyogaacademy.lpages.co\/the-profitable-yoga-teacher-2022-waitlist\/\" target=\"_blank\" rel=\"noopener\"><b>\u00a0<\/b><\/a><span style=\"font-weight: 400;\">is for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Inside our <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.lpages.co\/the-profitable-yoga-teacher-2022-waitlist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Profitable Yoga Teacher<\/a><\/span> program you will not only learn how to successfully create and launch an online course that sells, but will also receive the tools necessary for you to cultivate a strong entrepreneurial mindset which is really the number one secret to having a successful course launch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The waitlist for <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.lpages.co\/the-profitable-yoga-teacher-2022-waitlist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Profitable Yoga Teacher<\/a><\/span><\/span>\u00a0<span style=\"font-weight: 400;\">is now open. <span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.lpages.co\/the-profitable-yoga-teacher-2022-waitlist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here <\/a><\/span><\/span><span style=\"font-weight: 400;\">to join the waitlist today!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><strong>What type of Yogipreneur are you?<\/strong><\/p><p style=\"text-align: left;\"><strong>DISCOVER THE IMPACT YOUR&#8217;E HERE TO CREATE!<\/strong><\/p><p style=\"text-align: left;\"><span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.lpages.co\/yogipreneur-quiz\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">CURIOUS? CLICK HERE TO TAKE THE QUIZ<\/span><\/a><\/span><\/p><h3><strong>Join our private Facebook community today!\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">At Digital Yoga Academy we are passionate about helping yoga teachers, giving them the strategies, tools and support to build successful online yoga businesses!<\/span><\/p><p><span style=\"font-weight: 400;\">The <\/span><span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/www.facebook.com\/groups\/digitalyogaacademy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Digital Yoga Academy Facebook group<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is a community of thousands of yoga teachers all over the world.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are <\/span><span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/www.facebook.com\/groups\/digitalyogaacademy\/learning_content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">weekly live trainings<\/span><\/a><\/span><span style=\"font-weight: 400;\"> with Kelly McHugh, our founder &amp; CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.<\/span><\/p><h3>Yet to get your classes online?<\/h3><p>Discover the\u00a0<span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.com\/easy-steps-to-take-your-yoga-classes-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">easy steps to take your classes online in this video training.<\/a><\/span><\/p><h3>&gt;&gt;&gt; Video training: How to thrive as a Yogipreneur in tough times<\/h3><p><\/p><p><span style=\"font-weight: 400;\">Follow us on <\/span><span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/www.instagram.com\/digitalyogaacademy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/span><\/p><p><span style=\"font-weight: 400;\">Subscribe to our <\/span><span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/www.youtube.com\/c\/DigitalYogaAcademy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Youtube channel<\/span><\/a><\/span><\/p><p><span style=\"font-weight: 400;\">Like us on <\/span><span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/www.facebook.com\/digitalyogaacademy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><\/span><\/p><p><span style=\"font-weight: 400;\">Sign up to our <\/span><span style=\"color: #fe00c9;\"><a style=\"color: #fe00c9;\" href=\"https:\/\/digitalyogaacademy.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mailing list<\/span><\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 If you&#8217;re a yogipreneur who wants to create, launch and sell an incredible online course that your audience is ready to enrol into, then you need to understand how to sell your online course with the right strategies and mindset to back you up.\u00a0 Digital Yoga Academy students have had incredible success with their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[70,80,47,63,92,42,71,62,46,109,74,110,54,57,81,86],"_links":{"self":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/8712"}],"collection":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/comments?post=8712"}],"version-history":[{"count":5,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/8712\/revisions"}],"predecessor-version":[{"id":10862,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/8712\/revisions\/10862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media\/8713"}],"wp:attachment":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media?parent=8712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/categories?post=8712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/tags?post=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}