{"id":9729,"date":"2023-07-21T06:28:19","date_gmt":"2023-07-21T06:28:19","guid":{"rendered":"https:\/\/digitalyogaacademy.com\/?p=9729"},"modified":"2024-02-13T03:03:07","modified_gmt":"2024-02-13T03:03:07","slug":"why-youre-doing-content-marketing-wrong-and-what-you-should-be-doing-instead","status":"publish","type":"post","link":"https:\/\/digitalyogaacademy.com\/why-youre-doing-content-marketing-wrong-and-what-you-should-be-doing-instead\/","title":{"rendered":"Why You&#8217;re Doing Content Marketing Wrong (and what you should be doing instead)"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-audioboom wp-block-embed-audioboom\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Audioboom player\" width=\"100%\" height=\"95\" src=\"https:\/\/embeds.audioboom.com\/posts\/8338335\/embed?v=202301#?secret=882vpciXit\" data-secret=\"882vpciXit\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When it comes to content marketing, many businesses focus solely on short-form content like Instagram reels, stories, and feed posts. While these types of content have their place in your overall strategy, relying solely on them can lead to missed opportunities. At DYA, our successful content marketing strategy has been built on one key element: long-form content. In this blog post, we&#8217;ll explore why long-form content is crucial for your business and how it can help you build trust, establish authority, and attract the right audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Shift in Social Media<\/h2>\n\n\n\n<p>Social media algorithms and the rise of new platforms like TikTok and Threads have shaped our perception of content. However, regardless of these changes, two fundamental truths have remained constant: creating bingeable content and building a body of work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Power of Bingeable Content<\/h2>\n\n\n\n<p>Bingeable content, which can be consumed in large quantities without barriers, is the backbone of successful content marketing. It allows your audience to understand your perspective, values, and expertise deeply. Having a substantial body of work shows your commitment to your niche and helps potential customers gain trust in your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Changing Consumer Behavior<\/h2>\n\n\n\n<p>In today&#8217;s digital age, consumers are smarter and more discerning when making purchasing decisions, especially for high-ticket offerings. Short-form content may grab their attention, but it won&#8217;t provide the assurance and trust they need to invest in your premium products or services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Long-Form Content Builds Trust<\/h2>\n\n\n\n<p>Long-form content, such as blog posts, podcasts, and videos, provides a deeper understanding of your expertise and allows you to share valuable insights with your audience. A bingeable library of content demonstrates that you&#8217;re a reliable source, making potential customers more willing to invest in your offerings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Impact on Your Online Course Launch<\/h2>\n\n\n\n<p>When launching an online course, having a body of work that aligns with your ideal student&#8217;s needs will be a game-changer. Pre-qualified students who have consumed more of your long-form content are more likely to succeed in your course and invest in higher-ticket offerings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a Bingeable Body of Work<\/h2>\n\n\n\n<p>To create bingeable content, focus on blog posts, podcast episodes, and live videos that speak directly to your target audience. Address their pain points, provide solutions, and establish yourself as an authority in your niche. Repurpose this long-form content into shorter pieces to enhance your reach and visibility.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"9600\" src=\"https:\/\/digitalyogaacademy.com\/wp-content\/uploads\/2023\/05\/5-money-making-ideas-for-consistent-income-in-your-yoga-business-for-2023-6-2-3-1024x683.jpg\" alt=\"\" class=\"wp-image-9600\" title=\"\" srcset=\"https:\/\/digitalyogaacademy.com\/wp-content\/uploads\/2023\/05\/5-money-making-ideas-for-consistent-income-in-your-yoga-business-for-2023-6-2-3-1024x683.jpg 1024w, https:\/\/digitalyogaacademy.com\/wp-content\/uploads\/2023\/05\/5-money-making-ideas-for-consistent-income-in-your-yoga-business-for-2023-6-2-3-300x200.jpg 300w, https:\/\/digitalyogaacademy.com\/wp-content\/uploads\/2023\/05\/5-money-making-ideas-for-consistent-income-in-your-yoga-business-for-2023-6-2-3-768x512.jpg 768w, https:\/\/digitalyogaacademy.com\/wp-content\/uploads\/2023\/05\/5-money-making-ideas-for-consistent-income-in-your-yoga-business-for-2023-6-2-3.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f44c7f\" class=\"has-inline-color\"><strong><em>Are you ready to take your content marketing to the next level and see remarkable results in your business? <\/em><\/strong><\/mark><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Join the Yogipreneur Launchpad program<\/h2>\n\n\n\n<p>A high-energy, 16-week group business program designed to help you to shift your mindset, clarify your message and launch and sell your online offerings with ease.<\/p>\n\n\n\n<p>Learn the proven, step-by-step framework to turn your passion into a profitable online yoga business<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/digitalyogaacademy.com\/yogipreneur-launchpad-2\/\" style=\"border-radius:0px;background-color:#f44c7f\" target=\"_blank\" rel=\"noreferrer noopener\"> LEARN MORE <\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>If you want your content marketing strategy to deliver long-term success and attract the right audience, prioritize creating bingeable long-form content. Building a body of work that showcases your expertise and values will build trust and credibility, making it easier to sell high-ticket offerings and connect with your ideal students. Instead of constantly chasing the latest social media features, focus on these content fundamentals to ensure your business thrives. So, start planning your long-form content creation and watch your online presence grow.<\/p>\n\n\n\n<p>Remember, creating bingeable content and building a solid body of work are the keys to content marketing success. Your long-form content will set you apart as an authority in your niche and attract the right audience to your business. Embrace this strategy, and you&#8217;ll see your online course launch and overall content marketing efforts soar to new heights.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to content marketing, many businesses focus solely on short-form content like Instagram reels, stories, and feed posts. While these types of content have their place in your overall strategy, relying solely on them can lead to missed opportunities. At DYA, our successful content marketing strategy has been built on one key element: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,98,1],"tags":[70,80,47,42,57,86],"_links":{"self":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/9729"}],"collection":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/comments?post=9729"}],"version-history":[{"count":1,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/9729\/revisions"}],"predecessor-version":[{"id":10542,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/posts\/9729\/revisions\/10542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media\/9744"}],"wp:attachment":[{"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/media?parent=9729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/categories?post=9729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalyogaacademy.com\/wp-json\/wp\/v2\/tags?post=9729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}