Turn your passion into a
thriving profitable online yoga business.

Gain clarity and confidence to grow your community, create a global impact and make consistent monthly income that you can rely on, with the flexibility to teach and live on your terms.

What type of Yogipreneur are you?

CURIOUS?  take the quiz ▸

Discover the impact you're here to create!


The future of yoga is online

and people need yoga and your expertise more than ever!

You’re being called to show up as a leader in your community, to share your offerings in new, meaningful ways and to make your message much bigger than your fear.

Whether you’re just starting out or you’re scaling to consistent 10k+ months, we give you the support you need to create a thriving yoga business.

We’ve taught thousands of teachers how to successfully set up and master their marketing in a way that feels good to them - even the ones who didn’t believe they could do it!

Marketing is not the only piece, it’s also about your mindset.

Perhaps you feel like you’re not expert enough and so you undercharge or that your offering isn’t good enough yet so you hold back on launching. 

To the people whose lives you were put on this planet to help, those fears and doubts couldn’t be further from the truth. 

You 100% have what it takes to do this!

Giving support to those around you comes naturally, it’s what you were born to do. But like any business owner, you also need to receive support so that you can grow, take your business to the next phase and get the intel on what actually works.

The one thing you’re missing is support.

Truth is, none of us were born marketing experts.

Branching out from the studio to grow your own yoga community can feel lonely and overwhelming. Especially, if you’ve been pouring your energy into it but growth and engagement has been frustratingly low.

Perhaps marketing makes you feel like a bad yogi and you worry about coming across pushy and inauthentic.

But you know how nourishing it would feel to finally grow your community, fill your offerings and actually make money teaching yoga. 

Figuring out how to reach new students and transform people’s lives shouldn’t feel like a struggle - it should feel exciting!

free resources 

The Yogipreneur Blueprint 

Whether you're just starting out or ready to go beyond your drop-in Zoom classes, discover what it really takes to profitably teach yoga online and create transformational offerings inside our six-part video series.

Find out what type of Yogipreneur you are! Whether you're a newbie or a visionary paving the way, your results will give you a personalised pathway to create impact, freedom & abundance in your yoga business.

Get the business blueprint  ▸

Access the video series ▸


Being a Yogirepeneur can feel overwhelming, especially when you’re unsure what steps to take! Get access to the blueprint to creating a profitable online yoga business.

Online Yogi Series

Yogipreneur Quiz

Imagine how it will feel to...

 ✔  Grow an engaged, global community of super yogis who are lining up to work with you.

✔  Package your expertise into online courses, memberships and programs that deliver higher value, impact and transformation.

✔  Stop chasing $20 class payments and actually make more money whilst working less.

✔  Finally feel like you’re owning your role as a yoga business owner who’s creating an impact in the world! 

✔  Upgrade your mindset and show up confidently with the fullest belief in your own expertise and your ability to change lives (goodbye imposter syndrome!).

Our students have experienced
massive transformations in their businesses:

Caroline welcomed 30 new students into her Yin Yoga online course and made $21k in sales!



Marylene tripled the size of her online community, launched her course online and grew to 6-figures within one year!

Claire launched her online course The Modern Yogi and made $6.5k - and she just had a $10k launch!

Over 400 people joined the free challenge Dagmar hosted to launch her online course - making $14k in sales!

Maria's first Chair Yoga course launch made $7k in sales - she totalled over $30k launch income in 2020!

Meegan's first course launch made $5k, on top of $1.5k she makes each month from her new membership.

Kaitlyn launched her first course and made $1.5k.

Queen created and hosted an epic online summit and grew her email list to over 1000!

Jessica hosted her first ever online challenge and made $2k in workshop sales.  

Stacey's membership attracted 30 new students and $1k+ in monthly income!  

Rose hosted a challenge for 30 students and 12 joined her pilot online course.

Diana hosted her very first online challenge and 120 people signed up!

Nette had 40 yogis join her free online challenge and half of them signed up for her paid online workshop series!

Get the right support

Programs ▸

Coaching ▸

Step-by-step frameworks and support for every stage of your yoga business journey.

Learn how to master your marketing, create profitable online offerings, and scale your yoga business with confidence.

High-touch coaching to fully embody the yoga visionary you truly are.

You have something transformational inside you that your community is craving - let’s unlock it together.


The Yogipreneur

For yoga teachers who want to stop the hustle and overwhelm, and instead step into the shoes of the Yogipreneur to create more income, freedom, and success.

Every episode will teach you valuable business and marketing strategies to grow your community in a way that makes it easy for you to take action today.

Tune into recent episodes


Best Launch & Marketing Strategy for Selling Online Courses


Are You Ready to Create an Online Course as a Yoga Teacher?


Why You Need an Evergreen Sales Funnel as a Yogipreneur


How to Overcome Imposter Syndrome as a Yogipreneur: 6 Strategies that Work


The Secret to Launch & Sell Online Courses: Selling an Online Yoga Course

Join the Yoga Teacher Marketing Community

Get support from 20k like-minded Yogipreneurs who are on the same yoga business journey as you. Share your ideas, ask for advice and feel inspired! 

Join us inside Facebook today ▸ 

the blog

Dive into the latest blog posts

Not sure where to start, fearful about self-promo, wondering how to launch an online course? You can find all that and so much more here!

Founder of Digital Yoga Academy, educator and coach.

I’m also a yoga teacher and I’m obsessed with supporting you to step out of your limitations and into confidence, abundance and success! 

As the founder of the leading online business and marketing school for yoga teachers worldwide, I’ve taught thousands of yoga teachers to rise up and thrive in the online space. 

I took my 15+ years of marketing experience to create a thriving retreat business and a multiple six-figure online business. Now I teach you how to do the same.

Meet Kelly McHugh 

Find out more about Digital Yoga Academy ▸ 

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Join our FREE 3-day virtual event to discover how to create & launch your first profitable online yoga course!