The Yogipreneur’s guide to growing your email list
Email marketing is a powerful marketing strategy that yoga teachers can use to grow their business. Despite its importance, many yoga teachers are yet to start building their email list. In this article, we’ll look at why email marketing is essential for yoga teachers and how to get started.
The Power of Email Marketing
Email marketing gives you the opportunity to continuously email your audience, and those people have actually opted in to receive your emails, which means they want to hear from you. By continuing to send them valuable content, you’ll be able to develop those relationships and build trust. It’s this trust that results in sales for your business.
Many yoga teachers are hesitant to start email marketing because they don’t know what to send or think they have nothing valuable to send. However, if you’re creating content each week, which you should be, then you have something to send. Email marketing is worth your time.
Unlike social media, email actually reaches about 85% of the people you send it to, and it gets a much better engagement rate. The average email open rate across all industries is around 23%, compared to less than 1% for most social media engagement. For every $1 spent on email marketing, the average expected return is $42, according to DMA Marketer Email Tracker. These stats speak for themselves.
Getting Started with Email Marketing
STEP 1: Email marketing software
To get started with email marketing, the first step is to choose an email marketing software or an ESP (Email Service Provider). You should avoid sending a load of emails from your Gmail account. Some popular email marketing software and ESPs include Mailchimp, ConvertKit, and AWeber.
STEP 2: Start building
Once you’ve chosen your email marketing software, you should start building your email list. You can do this by creating a sign-up form on your website or social media pages. You can also offer an incentive such as a free e-book, video, or course in exchange for their email address.
Reminder:
When you start sending emails, it’s important to keep your content valuable and consistent. You don’t want to overwhelm your subscribers with too many emails, but you also don’t want to go silent for weeks or months at a time. Consistency is key.
So to conclude…
Yes, email marketing is a powerful tool for yoga teachers to grow their business. By continuously sending valuable content to your subscribers, you’ll be able to develop those relationships and build trust, which results in sales. If you’re yet to start building your email list, now is the time to do so. Remember, you don’t need a big email list to be successful, but you do need an email list.
