How To Know If your Online Yoga Course Is a Profitable Idea!
If you are thinking about creating an Online Yoga Course you should have a pretty good idea of a course topic in mind. Most teachers tend to think about an idea for their course for some time, but they’re just not sure how to move forward and they aren’t certain if their community will actually pay them for it.
DON’T GET TOO OVERWHELMED
So, there are thousands of possible course ideas out there – so many courses that you could craft for your ideal student and it can become a little overwhelming.
You don’t need to worry if another teacher has already launched a course on the same topic – because what you’ll create is your version – you’ll craft an offering and position your course in your unique way – and in a way that attracts your niche and your ideal students.
There is a lot of work that goes into that – trying to get it all right and positioning your online course so that you can attract your ideal students and ultimately so you can make sales!
And what’s important to know is that whatever idea you have and whatever you create as your online course , that it leads to a transformation!
No matter what it is your teaching or how good your topic is…the only reason why someone will purchase your course is because they want the outcome. They are buying the transformation, how they will feel at the end of your course or the tangible outcomes they will have at the end.
So, you want to be very clear on the outcome and transformation – this is the most important part of your course
WHAT’S NEXT AFTER YOU HAVE DECIDED ON YOUR COURSE IDEA?
Let’s assume you have your online course idea and you’re so excited now to get started, so what’s next? You are feeling excited and you just want to jump straight in, however there is one thing that you need to ask yourself first… How will you know that your idea is a profitable one? Will your ideal student pay for it? And the only way you will know this information is if you validate your idea.
This is a crucial part that many course creators skip because they are so excited about creating the course they want to jump straight into it and they THINK they know what their students want!
You can’t know what your students want unless you have a community to ask and get the feedback from them and DO THE RESEARCH!
When you validate, you will do the inner work around this. You’ll test ideas out, you’ll get feedback, you’ll use validation strategies to fully understand what your potential ideal students want and NEED FROM YOU – what is the transformation they are looking for and that you can offer in your course?
Because we’re not talking about just throwing together some classes and putting them online for people to purchase. We’re not talking about standalone yoga classes – like what you will find on Youtube or live streamed classes, we’re talking more about you GUIDING YOUR STUDENTS towards an outcome, a goal, a total TRANSFORMATION.
When you do this work – when you validate – you become incredibly confident about creating your course because you know what your audience wants and needs, it becomes a totally different kind of EXPERIENCE.
So, before you put your heart and soul (which you will) into this, make sure your audience WANTS IT.
You can’t just guess here. You need to know in your bones that this is what your students and community wants, that way they are going to want to BUY your course!
STOP AND ASK YOURSELF
Do you understand who your ideal students are? Do you know what their challenges are?
Are you clear on how your course will help and support your ideal students to lead them to an outcome – a transformation that will provide a solution to their challenges.
Validation is so key and often forgotten – and the goal here is to create and launch offerings that are wanted and needed – that there’s a demand for what you are offering so that you can fill up these offerings with your dream students.
Do not skip past it – because you think you know what people want.
WHAT ARE YOU VALIDATING?
The idea for your course – essentially the transformation – the outcome – that’s what you’re validating with surveys, with calls to prospective students and other ways to validate – these validation strategies.
Now there’s two caveats to this:
It’s so important to start being super focused on growing your community, so that when you come to work on your course ideas you’ve got ideal students to validate those ideas with. Now the caveat is that you’re only ever going to truly know if your idea is profitable if you launch it, that’s the only way you’ll ever truly know.
So going through this process brings up a lot of doubts and fears and the reason for that is because it’s a new process, it’s new to you, it’s a new business model that you’ll be adopting in your business.
So that you can create that asset that you can sell again and again, and that’s the thing, you’re selling it again and again which means you’re launching it again and again and by doing so you’re LEARNING, you’re DISCOVERING what works and what doesn’t and you can only do that by TAKING ACTION.
So, even if you have a small but engaged audience and you’ve validated your idea with your small audience
you take action and you LAUNCH!
MY FIRST LAUNCH
I’ll tell you a bit about my first launch.
The first launch was to 0 people, I made a big mistake. I didn’t grow my community first and I made 0 sales. The first course I ever made money on, I launched it to 350 people and I made 13 sales. So that was a small but engaged community, I made $1300.
It was a start!
Imagine if I’d said I haven’t got enough people, no ones going to buy it, i’ll wait? I’ll let all the fears and doubts hold me back, that making a start and actually launching something enabled me to learn and evolve and see what was working and what wasn’t working with my community.
I then created and launched The Profitable Yoga Teacher Program:
I had my first $30k online program launch.
♡ The second launch generated $60k.
♡ The third launch? $130k.
♡ And the most recent brought in $180k.
That was three years of launching and refining and my numbers kept growing from there because I was focused on growing my community and allowed me to offer shorter courses which produced consistent passive income.
It all comes down to taking ACTION!