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How to promote online courses & launch the right way: Behind the Scenes of Successful Course Launches


Have you ever wondered how to promote online courses and have successful launches? 

At Digital Yoga Academy, we’ve had several multiple six-figure course launches and today we will be diving into the behind the scenes of successful course launches to make sure that you are aware of what it really takes to have a profitable online course launch.

In this blog post, we will break down the process and what is really necessary to show you how this could also be a possibility for you.  

how to promote online courses

How To Promote Online Courses – Effective Course Promotion Techniques

With the rise in online learning, understanding how to promote an online course has become crucial. Given the increasing demand for online learning, the need to promote online training courses effectively is higher than ever.

As a yoga business owner, you have a golden opportunity. By understanding how to promote courses to students worldwide, you can tap into a niche yet vast market. The challenge, however, is ensuring your course stands out.

Promoting an online course involves a blend of tried-and-true techniques coupled with innovative strategies tailored to your target audience. For yoga business owners looking to expand their reach and make a mark in the online learning sector, here’s a deep dive into effective course promotion techniques:

SEO Tactics for Your Course

Search Engine Optimization (SEO) is no longer optional; it’s mandatory. If you’re contemplating how to promote online training courses, SEO should be at the forefront.

  • Keyword Optimization: Incorporate relevant keywords related to yoga and online learning in your course description, landing page, and content. Tools like Google Keyword Planner or SEMrush can help identify high-traffic keywords.
  • Backlinking: Generate quality backlinks by guest posting on reputable yoga or e-learning blogs. This not only enhances your course’s visibility but also establishes authority.
  • Regular Content Updates: Search engines love fresh content. Regularly update your course with new modules or information and ensure that your website or platform has a consistent flow of relevant blogs or articles.

Social Media: Promote Online Course Tools

Harnessing the power of social media can be pivotal for course promotions.

Instagram Insights: Yoga and Instagram are a match made in heaven, thanks to the platform’s visual nature.

  • Engaging Posts: Capture the essence of your course through captivating images, videos, and stories.
  • Instagram Ads: Use paid promotions to target specific demographics interested in yoga or online learning.
  • Instagram Live: Host live sessions showcasing mini-lessons or Q&A sessions about the course.

Facebook Strategies: Facebook offers a plethora of tools to boost your online course launch.

  • Facebook Ads: Targeted ads can help in reaching an audience based on their interests, location, and more.
  • Facebook Groups: Engage in or create groups focused on yoga or e-learning, and share valuable insights regularly to establish trust.

Email Marketing: Often underestimated, email marketing remains one of the most effective promotional tools.

  • Newsletters: Regularly update your subscribers about course additions, success stories, and special offers.
  • Drip Campaigns: Automate a series of emails for potential students who might have shown interest but haven’t enrolled yet.

Collaborations and Partnerships: Team up with other instructors or influencers in the yoga community for shared workshops or promotions.

  • Guest Teaching: Offer to guest teach a session in another instructor’s course and vice-versa, introducing your content to a new audience.
  • Affiliate Marketing: Provide incentives to those who promote and secure enrollments for your course.

Hosting Webinars: How to Promote Your Course Live: Webinars can be a dynamic way to interact with potential students, addressing their queries and showcasing what they can expect.

  • Teasers: Provide snippets of your course, giving potential enrollees a taste of the content.
  • Live Interaction: Answer queries and interact in real-time, building a rapport and trust.

Feedback and Testimonials: Real-world feedback can act as a testament to your course’s value.

  • Showcase Reviews: Highlight positive reviews on your course landing page.
  • Engage with Feedback: Actively engage with both positive and negative feedback, showing potential students that you care and are continuously improving.

By amalgamating these techniques, tailored to your specific niche and audience, your online course can attract a diverse and dedicated student base. Remember, promotion is as much an art as it is a science. The key is to stay persistent, innovative, and responsive to the ever-evolving online landscape.

There are 4 crucial pillars to having a successful six-figure launch

Look into your business and see which areas are thriving and which areas need improvement. This way you can tweak and optimize each area to help you reach your online course launch goals. 


It is a well known fact that having the right mindset is crucial for business growth. However, today we will be focusing on the power of making a decision and how the energetic investment that you make in your business can help you achieve any desired outcomes.

We all face limiting beliefs and mindset blocks especially at the start of our businesses and they tend to stop us from moving forward. But, if you start to cultivate your mindset, your self belief increases and you start to believe that this is possible for us too. 

You will start focusing your energy on serving and showing up and being there for our community because your energy is no longer tied down with fears, overwhelm and procrastination. 

Yes, self belief is important but what is essential is making a decision, because when you make a decision that this is happening for you, you can park all those fears and resistance to the side and you’re no longer giving your limiting beliefs  any energy because you now trust the process. 

So, instead of saying or thinking that you don’t know if you’re going to be able to reach your goals or grow your community or, get a certain number of sales, decide that your business is growing and thriving and embody that to be true. Most importantly, you have to take action to make sure that it is indeed true.

Yes, it might feel impossible or wild when you first think about having a six-figure year or a six-figure launch and you might even be thinking that that kind of success is not possible for someone like you. 

However, we want you to not buy into that lie. 

We told ourselves the same lie not that long ago. We thought that a six-figure launch is out of our reach but despite the doubt we decided that it is a possibility and we made it happen.

You are capable of such success too. However, you have to decide, decide today that your success is inevitable. You have to decide that you can launch a successful course. 

In fact, everything you need to know is available to you. You can always learn how to grow your community, you can learn about marketing and you can absolutely learn what it takes to launch successfully.

So building an online yoga course business IS possible for you and I want you to BELIEVE that and to be in the energy of having already decided that!

Here are a few journal prompt to help you move from just believing to deciding:  

1.What does it mean for you to be in this energy of making this decision? 

2.What does that feel like? 

3.What do you have to let go of? 

4.How are you showing up once you’re in this energy?

2. Strategy

Learning how to launch an online course requires planning. From pre-launch teasers to launch-day events, your course launch strategy should engage and captivate potential students. Remember, launching an online course is as significant as its content.

There are many marketing strategies out there that can be used to successfully launch an online course. However, we will be focusing specifically on the importance of growing and nurturing your community. 

If you think of your own buyer behavior you will see that you are more likely to buy from a coach or teacher that you’ve followed for a while and have connected with rather than from a teacher that you just followed on Instagram.

Therefore, growing and nurturing your community should be a foundational piece in your marketing strategy. You have to focus on showing up, being visible and focusing on serving regardless of whether people are spending money with us right now or not. 

This is what helps you to build trust and will ultimately lead to sales whenever you decide to promote your online course. And, when we focus on serving and supporting and helping, the energy we put out is different and it’s met differently–it’s welcomed. This is how we connect without people authentically.

This is the exact foundational strategy that we used for The Profitable Yoga Teacher Launch back in October. We had over 6k teachers sign up for the summit and at the end of the summit, we opened enrollment for the program and we had 110 teachers join the program.


Sales is the life blood of any business. Opening enrollment for a course and sending out a few emails with hopes of making a sale is not enough. 

Instead, you need to connect with your people. It is your duty to empower your potential students to help them make an informed decision regarding joining your course. 

From experience we have realized that the number one objection people have is related to their own self belief. If an ideal student wants to do your course or program but is doubting themselves then you need to show up in a sales capacity to support them with making their decision.

Self doubt in and of itself is not a good enough reason for them to not go for your dreams and your goals and self doubt can be supported with coaching and mindset work. 

So, as a yogipreneur it is crucial to support your potential course students to help them make the right decision for them and this is where a specific sales strategy and technique come in. 

4. Support 

Yes, you can get support from a coach, a mentor, a program to  provide you with the strategies you need to have your very own profitable online course launch.

There’s knowledge available and support available to make this happen but another area of support that is essential is people. At DYA all of our six-figure launches wouldn’t have been possible without our team. 

If you’re serious about growing a profitable online yoga business, you’re not going to be able to do it by yourself. You will need the help of a reliable team. You need people around you that you can trust. That means making sure that the people you rely on have the knowledge and skills they need to be able to do what you need them to do.

It can be tempting to try to figure it out on your own but you have to realize that what got you to where you are right now won’t get you to where you want to be. If you want to move beyond the current stage in your business and scale to six-figures you have to be open to receiving support. 


We want you to realize that if we can do this, you can too. We want you to give yourself permission to be bold and brave and we want you to stop capping your potential with all the fears and resistance.

Every successful and profitable business owner has only got to that point because they tried hundreds of things that didn’t work. There’s no such thing as an overnight success, so give yourself permission to decide today and move from just believing to knowing that this is happening, to deciding that this is happening.

Focus on cultivating your mindset, serving your community, showing up, attracting and nurturing your community and supporting them in their decision making journey.

Finally, open yourself up to receiving support, trust the process and you will be the next yogipreneur with a six figure launch, if that is what you desire.


What makes a successful online course launch strategy?

A combination of pre-launch marketing, engaging content, and post-launch feedback.

How important is SEO in promoting my course?

Essential. SEO ensures your course reaches the right audience on search engines.

Can webinars genuinely boost course sign-ups?

Absolutely. Webinars allow real-time interaction, offering a taste of the course’s value.

Which social media platforms are best to promote online training courses?

Instagram and Facebook are highly effective, given their vast user base and promotional tools.

Are discounts a good way to promote online courses to students?

Yes, if used strategically. They can attract hesitant students without devaluing the course.

What type of Yogipreneur are you?



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