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3 mistakes that are blocking you from having profitable online course launches



Creating a digital asset such as an online course in your yoga business is essential. Launching an online yoga course is a learning process of testing, iterating and optimising.

Here at DYA, we are launching (or re-launching) a program, or training almost every single month, so we really understand what it takes to create profitable, scalable, and repeatable launches. We want to see you exceed your ambitious goals this year, in this training you’ll discover three common launch mistakes we see entrepreneurs making.

This episode covers:

  • Creating a digital asset in your business that is beyond Zoom
  • The two reasons why your course launches aren’t profitable
  • The importance of doing market research before a launch
  • Why you need a clear pre-launch strategy in place
  • What to think about when you are planning out your pre-launch phase
  • Doing the work of actually selling your course
  • Seeing sales as serving
  • Prioritising self-care during a launch period

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The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.

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