Have you been thinking about creating an online yoga course? Maybe you’ve just started to entertain the idea but you’re not quite sure what type of yoga course to offer. Continue reading to learn about four types of profitable online yoga courses you can offer in your yoga business!
No matter where are in your business journey one of these types of courses is going to be a good fit for you. This post will help you to get a grip on the different types of courses and which one might be best suited for you.
Online education is exploding right now, there is a course for everything available. If you are thinking people don’t want to learn yoga or find a specific yoga topic online, reconsider your thinking.
There is no reason why you can’t get a little piece of the online education pie.
Yes, there are yoga classes for free on YouTube, but there is value is packaging up your yoga classes into a transformation and offering it in your unique way. People buy into that!
Each type of course can generate income in your yoga business as long as your community is ready to dive into that type of course. When you create an online course you start to learn even more about what your ideal students need and what their challenges are.
Online Yoga Course Number 1: The Taster Course
This is where you help your students to get started is your area of expertise. You give your students just enough information to support them and help them to move forward in this topic. You’re going to help your students kickstart the momentum by producing small but valuable results.
The taster course is a great place to get your feet wet with this particular business model of teaching yoga online. It’s also a great place for your students to start as well.
You don’t want to deliver the whole shebang here. You can teach how to get started in one area of expertise that you are experienced and passionate about. Typically you’ll charge around $100 to $200 for a taster course.
Pros Of A Taster Course
This is a great option if you are new to online courses. You’ll get the experience of creating an online yoga course into your business without too much effort because they are a lot easier to create.
The lower price point of between $100 to $200 makes it a no brainer for your students as well.
Cons Of A Taster Course
It may feel like you’re putting in a lot of effort in for little return because of the lower price point. However, if you start to sell 10 taster courses a month at $100 over the course of the year you’re going to start building up a decent amount of revenue.
This additional income stream in your business means you can actually stop doing some of the things that you don’t like doing! Maybe it’s a difficult one-to-one client or a studio class that is an hour commute away. You can free up your time and start doing more things in your business that you love.
Online Yoga Course Number 2: The Specific Topic Course
This type of courses takes a deeper dive into just one main area. You’re not just helping someone get started, you go into the nitty-gritty. This type of course offers specific and detailed information which often uses a step by step framework to help people really dive deep.
This type of online yoga course provides something that is really valuable to your students. It is going to help your students produce very specific results in one key area. This is a laser-focused approach to get your students exactly what they’re looking for.
Can you think of something that you can teach that provides detailed information to educate your students towards a specific result?
With this type of course you can go deep into one area but then you can also go on and create bigger courses around a bigger topic. It’s not a beginner course, this course will go deep into the layers of one specific topic.
Pros Of The Specific Topic Course
You are not going to be including all of your expertise at once in this particular course. This means it could lead to a series of other courses.
With a specific topic course you can charge more. Typically the price range is between $200 to $400.
It is a fantastic way for you to show your expertise and be known for something specific.
Online Yoga Course Number 3: The Signature Course
The Signature Course is a complete and comprehensive system. This is the most in depth of all the types of courses. It is a lot of work to create but you are taking your students through an entire framework from start to finish.
This is the whole SHEBANG!
Your signature course is everything that you have that you share with your students to take them to a specific outcome and total transformation. This is why understanding who your ideal students are and what they need from you is really key.
Once you start to put online courses out there you learn a lot about your students and what they need from you. Eventually, this could lead you to create a framework that you would offer in a signature course.
In your signature course you can promise big transformations.
You need to take baby steps here instead of diving straight into a signature course. You need to go through the trials and tribulations of teaching yoga online. It’s certainly a sustainable and profitable business model but it’s not a quick win.
When you find the type of course that’s really working and you continue to launch it, you’re don’t need to creating something new. Stay with what’s working while improving the course by learning from going through the process. You can launch the course several times a year and get better and better each time.
This is an opportunity to look at what the vision is for your business and what’s going to be sustainable. How can you do it in a way that will create abundance in your life but also create more impact in the world? If you see launching an online yoga course as a long term strategy you can build consistent revenue.
Pros Of A Signature Course
Since you will be creating premium and in-depth content you can charge more. You can charge $1000 if you feel your course is worth it.
This type of course establishes your authority and can launch you into a game-changing level as a yoga teacher. It is life-changing to have a signature course that is doing well.
You don’t need to have a bunch of different courses to be successful with this business model. Yoga business owners tend to spread themselves to thin and getting overwhelmed and totally burnt out from the businesses they’re trying to create.
Cons Of A Signature Course
Creating this course takes the most amount of effort. You have to be dedicated and committed to creating this content. But you know that once you’ve created that content that’s the only time you have to create it. You will add to it as time goes on to improve it but you’ll never have to go through the process of creating the content from scratch again. You create a business asset.
Online Yoga Course Number 4: A Membership Site
Having a membership site is where you create content on a monthly basis and create a reoccurring income because students pay on a monthly basis. It is similar to Netflix or Spotify. Each month you can share snippets of your expertise on an ongoing basis.
This provides an opportunity to provide bite sized lessons and trainings that move your students along their yoga journey. It’s important to establish personalised a pathway for your students so they have content to follow.
Pros Of A Membership Site
You will receive ongoing monthly revenue. It’s also easier to project your revenue because you know the number of students you have currently and you can predict new sign-ups each month.
It fits well with topics that teach multiple skills that can be broken down into monthly bite sized chunks.
Cons Of A Membership Site
A membership site is generally lower priced than other courses. This can help you attract more students but you will need to make sure you get those sign-ups to make enough revenue.
This type of course also requires ongoing effort and time to produce new content and keep your members engaged each month. But once you get into the flow of creating content it becomes easier.
Another con is the churn rates. As you’re adding new members there will always be people who will fall away.
There Is Specific Framework To Follow
To successfully teach yoga online there is a specific framework that needs to be followed. This framework is all about attracting the right people into your marketing funnel, nurturing those people with the right content and then converting them into buying your courses. You need to have a launch strategy that gives you the opportunity to open the doors to your online yoga course.
You need to have an army of potential ideal students who are ready to enrol in your course.
Imagine right now how many people you could reach around the world with your online course. How many lives could you change? Imagine how much impact you could create in the world. Think about the impacts you can create. Always keep this in mind!